Business Studies For Dummies

Author: Richard Pettinger

Publisher: John Wiley & Sons

ISBN: 1118348117

Category: Business & Economics

Page: 408

View: 1798

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Provides an introduction to the subjects covered in a typical business studies program, offers advice on succeeding in business school, and includes activities and suggestions for broadening business knowledge.

Wirtschaft für Dummies

Author: Sean Masaki Flynn

Publisher: John Wiley & Sons

ISBN: 3527802630

Category: Political Science

Page: 396

View: 6318

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Angebot und Nachfrage, Rezession und Inflation sind Begriffe, die täglich und nicht nur im Wirtschaftsteil der Tageszeitung auftauchen. Aber was verbirgt sich hinter diesen Begriffen? Und was versteht man unter Makro- und Mikroökonomie? Welche Faktoren führen zu einer Inflation, warum gibt es Rezessionen und, last but not least, warum lieben Ökonomen freie Märkte und Konkurrenz? Sean Masaki Flynn gibt die Antworten zu diesen Fragen und bringt Ihnen damit die Grundzüge der Wirtschaft näher.

Existenzgründung für Dummies

Werden Sie Ihr eigener Chef. Die richtige Firmenidee und ihre Umsetzung. Interessante Finanzierungsmöglichkeiten. Personalsuche, Marketing und Kundenservice.

Author: Eric Tyson,Jim Shell

Publisher: N.A

ISBN: 9783527700363

Category:

Page: 296

View: 4047

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Facebook Marketing für Dummies

Author: John Haydon,Paul Dunay,Richard Krueger

Publisher: John Wiley & Sons

ISBN: 3527708235

Category:

Page: 326

View: 9582

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Wer erfolgreich für sein Unternehmen werben will, darf Facebook in der Marketing-Strategie nicht vergessen. Eine Unternehmensseite bei Facebook hilft Ihnen, Ihren Kunden dort zu erreichen, wo er am liebsten ist. Dieses Buch zeigt, wie Sie eine Facebook-Marketing-Strategie eintwickeln, eine ”Fanpage“ bei Facebook erstellen, eine Facebook-Community aufbauen und wie Sie mit Ihren Fans kommunizieren. Außerdem gehen die Autoren darauf ein, wie Sie mit Facebook-Advertising eine Werbeanzeige schalten und wie Sie mit den Analyse Tools von Facebook überprüfen, wie oft Ihre Seite besucht wird. Werden Sie mit Ihrem Unternehmen Teil der Facebook-Welt und genießen Sie Ihren Erfolg.

Business Storytelling For Dummies

Author: Karen Dietz,Lori L. Silverman

Publisher: John Wiley & Sons

ISBN: 1118730178

Category: Business & Economics

Page: 384

View: 3946

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Use storytelling to influence people and move them toaction Need to get your point across? Get staff on board with change?Foster collaboration? Increase sales? Strengthen employeeengagement? Build customer loyalty? Drive innovation andcreativity? Capture best practices? Align people around a goal?Grow your business? Business Storytelling For Dummies canhelp you do this—and more. Pre-order your copy today throughAmazon! Discover: Expert advice with real-world examples Proven case studies, tips, and templates How to get results by capturing, crafting, telling stories, andmore

Projektmanagement für Dummies

Author: Stanley E. Portny

Publisher: John Wiley & Sons

ISBN: 3527699570

Category: Business & Economics

Page: 414

View: 1808

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Vor einem liegt nicht nur ein bislang unüberschaubares Projekt, sondern schon eine Ahnung hinsichtlich all der Probleme, die mit ihm einhergehen könnten: Wer kennt das nicht? Stanley Portny zeigt, wie Projektmanagement richtig funktioniert, wenn man weiß, worauf zu achten ist. Er erklärt, wie man Projekte richtig plant, durchführt und kontrolliert, damit man die Ziele nicht aus den Augen verliert und den Überblick behält. Dazu gehört natürlich auch zu wissen, was ein gutes Projektteam ausmacht und wie man die Leute bei der Stange hält. Dabei geht der Autor auf die neuesten Projektmanagement-Techniken ein und stellt verschiedene Computerprogramme vor, die das Projektmanagement unterstützen und wesentlich erleichtern. Mit diesem Buch wird jeder zu einem routinierten Projektmanager, der seine Projekte mit Bravour meistert.

Reinventing Organizations

Ein Leitfaden zur Gestaltung sinnstiftender Formen der Zusammenarbeit

Author: Frederic Laloux

Publisher: Vahlen

ISBN: 3800649144

Category: Fiction

Page: 356

View: 6969

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Bahnbrechend. Inspirierend. Eines der faszinierendsten Bücher zur Organisationsentwicklung des letzten Jahrzehnts. Dies ist ein sehr wichtiges Buch, bedeutsam in vielerlei Hinsicht: Sowohl angesichts der bahnbrechenden Forschungsergebnisse, Einsichten, Ratschläge und Empfehlungen, die es enthält, als auch aufgrund der genauso wichtigen Fragen und Herausforderungen, auf die es hinweist.“ Ken Wilber aus dem Nachwort „Die programmatische Aufforderung ‚Reinventing Organizations‘ mündet in einem Organisationsmodell, das Strukturen wie Praktiken nach neuartigen, evolutionär-integralen Prinzipien ausrichtet. Im Ergebnis steht die Erkenntnis, dass das Leben und Arbeiten in Organisationen, ebenso wie deren Leistungsbeiträge für die Gesellschaft, radikal zum Positiven verändert werden können. Aber hierzu muss nicht zuletzt die Führung eine fortgeschrittene Entwicklungsebene erreichen.“ Prof. Dr. Jürgen Weibler, Autor des Standardwerkes „Personalführung“ „Das Buch gibt Hoffnung und ganz konkrete Hilfe zur Lösung der Probleme, die wir an der Schwelle von der Postmoderne zu einem neuen Zeitalter erleben, in denen die traditionellen oder modernen Organisationsformen den Anforderungen und Bedürfnissen der Menschen nicht mehr gerecht werden.“ Eine Leserin auf Amazon.com Frederic Laloux hat mit Reinventing Organizations das Grundlagenbuch für die integrale Organisationsentwicklung verfasst. Die Breite sowie Tiefe seiner Analyse und Beschreibung – ganzheitlich, selbstorganisierend und sinnerfüllend operierender Unternehmen – ist einzigartig. Das erste Kapitel des Buches gibt einen Überblick über die historische Entwicklung von Organisationsparadigmen, bevor im zweiten Kapitel Strukturen, die Praxis und die Kultur von Organisationen, die ein erfüllendes und selbstbestimmtes Handeln der Menschen ermöglichen, anhand von ausgewählten Beispielen vorgestellt werden. Auf die Bedingungen, Hindernisse sowie Herausforderungen bei der Entwicklung dieser evolutionären Organisationen wird in Kapitel 3 eingegangen. Hier entwirft Frederic Laloux einen Leitfaden für den Weg hin zu einer ganzheitlich orientierten und sinnstiftenden Organisation. Frederic Laloux ist auch aufgrund dieses Buches ein mittlerweile gefragter Berater und Coach für Führungskräfte, die nach fundamental neuen Wegen der Organisation eines Unternehmens suchen. Er war Associate Partner bei McKinsey & Company und hält einen MBA vom INSEAD.

Lean For Dummies

Author: Natalie J. Sayer,Bruce Williams

Publisher: John Wiley & Sons

ISBN: 1118117565

Category: Business & Economics

Page: 408

View: 9591

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Introduces the philosophy and tools of Lean, which is designed to help eliminate waste and maximize the effectiveness of resources, covering management theories, value-stream mapping, and pitfalls to avoid.

BusinessObjects XI Release 2 For Dummies

Author: Derek Torres,Stuart Mudie,Julie Albaret

Publisher: John Wiley & Sons

ISBN: 9781118051986

Category: Computers

Page: 344

View: 331

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BusinessObjects may seem like a dauntingly complex topic, but BusinessObjects XI Release 2 For Dummies makes is a snap. Even if you're new to business intelligence tools, this user-friendly guide makes it easy to access, format and share data, analyze the information this data contains, and measure your organization’s performance. In no time, you'll be finding your way around Universes to see how everything is shaping up, viewing and creating reports, building powerful queries on your organizations database, and measuring your company's performance using BusinessObjects XI Release 2. This completely jargon-free handbook will put you in complete control of the ways and means of a truly exciting and powerful suite of business intelligence tools. Discover how to: Make business decisions with help from BusinessObjects Use BusinessObjects XI wizards Perform a server installation Create and define a Universe Set up desktop reporting Customize and use InfoView Measure performance with Dashboard and Analytics Take advantage of data marts and understand how they fit into your BusinessObjects system Created by a team with more than 15 years combined experience working with BusinessObjects tools, BusinessObjects XI Release 2 For Dummies comes complete with several short lists of useful information, including tips on how to prepare for a successful BusinessObjects integration and helpful resources beyond the pages of this book. You'll also find an overview of Crystal Reports, BusinessObjects’ companion reporting tool.

Mergers & Acquisitions For Dummies

Author: Bill Snow

Publisher: John Wiley & Sons

ISBN: 1119543908

Category: Business & Economics

Page: 368

View: 8605

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Mergers & Acquisitions For Dummies (9781119543862) was previously published as Mergers & Acquisitions For Dummies (9780470385562). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. The easy way to make smart business transactions Are you a business owner, investor, venture capitalist, or member of a private equity firm looking to grow your business by getting involved in a merger with, or acquisition of, another company? Are you looking for a plain-English guide to how mergers and acquisitions can affect your investments? Look no further. Mergers & Acquisitions For Dummies explains the entire process step by step—from the different types of transactions and structures to raising funds and partnering. Plus, you'll get expert advice on identifying targets, business valuation, doing due diligence, closing the purchase agreement, and integrating new employees and new ways of doing business. Step-by-step techniques and real-world advice for making successful mergers and acquisitions Covers international laws and regulations How to take advantage of high-value deals Going beyond the case studies of other books, Mergers & Acquisitions For Dummies is your one-stop reference for making business growth a success.

Business Valuation For Dummies

Author: Lisa Holton,Jim Bates

Publisher: John Wiley & Sons

ISBN: 9780470523384

Category: Business & Economics

Page: 364

View: 4250

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Business Valuation For Dummies is filled with expert guidance that business owners, managers at all levels, investors, and students can use when determining the value of a business. It contains a solid framework for valuation, including advice on analyzing historical performance, evaluating assets and income value, understanding a company's financial statements, estimating the cost of capital, business valuation models, and how to apply those models to different types of businesses.

Starting an Online Business For Dummies

Author: Greg Holden

Publisher: For Dummies

ISBN: 076459656X

Category: Business & Economics

Page: 408

View: 9223

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So you want to own your own business, be your own boss, set your own hours, and make real money. If you’re comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You’ll find out about using established storefronts as a shortcut (sort of like setting up shop in a huge, established cybermall) or building your own Web site from scratch. You’ll explore: Doing research, defining your niche and target market, and putting it together in a practical business plan Getting the hardware and software you’ll need to get going Creating your own Web site with good organization, useful content, and eye-catching design, including ten must-have features and info on clip art and photos Selecting a Web hosting service (with info on free Web site homesteading) Setting up for handling business online, including building in security, accepting charge cards, creating shopping carts, and more Managing your goods and services, including sourcing goods, handling returns, adding shipping fees, and maintaining inventory Taking advantage of successful online business models, including storefronts such as Amazon.com, Yahoo!, CafePress, PayPal, or Microsoft that already have all the tools and systems, plus great traffic Running a business on eBay Marketing your business and the secrets to search engine success Keeping good business records and staying on the right side of the law, including everything from trademarks , copyrights, and licensing to taxes, with info on accounting tools and software Written by e-biz whiz Greg Holden, Starting an Online Business For Dummies, Fourth Edition has all kinds of case studies of successful cyber businesses, including a woman who sells her own insect repellent, a mapmaker, a housewife who sells sweetener and coffee on eBay, a sculptor and painter, and more. Packed with inspiration and information, it includes: Lots of Web sites that will give you good ideas A companion Web site that includes an online directory of Internet business resources A list of legal and business requirements Get going, and build a booming business right at home. The only people you’ll have to take orders from are customers, and those are the kind of orders you’ll like!

Pop-Up Business For Dummies

Author: Dan Thompson

Publisher: John Wiley & Sons

ISBN: 1118443470

Category: Business & Economics

Page: 272

View: 8164

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Whether you’re just starting out and want to test theviability of your business, or you’re an established businesslooking to expand your reach, pop-ups offer an exciting andflexible opportunity. They’re a great way to try new businessideas, experiment with a new product, location or market, gainexposure, and learn about your customers - all with limited riskand financial outlay. Inside Pop-Up Business For Dummies, you’llfind: Planning your pop-up venture - whether it’s a shop,studio, gallery, or community hub. Finding the right space for you. Negotiating with the landlord and sorting out thelegalities. Fixing up and fitting out your space on a budget. Pulling in the punters - advertising and marketing yourpop-up. Managing a successful pop-up business day-to-day. Closing up shop efficiently. Lots of case studies, checklists, tips and hints fromexperienced pop-up people!

mySAP ERP For Dummies

Author: Andreas Vogel,Ian Kimbell

Publisher: John Wiley & Sons

ISBN: 9781118054819

Category: Computers

Page: 320

View: 5069

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SAP is the world's leading provider of ERP software and services, with worldwide revenue in 2004 of $9.7 billion and a 57 percent market share among major business application providers; it is one of the world's largest software companies overall ERP is a flexible, open technology platform that helps businesses run more efficiently (and profitably) by providing integrated management of key operations and supply chains Written for IT professionals who find it hard to get through SAP's complex documentation, our book demonstrates how ERP can cut costs, provides a clear overview of how the ESA (enterprise service architecture) model affects ERP, and shows how to implement the new ERP in the real world Topics covered include reducing the cost of an existing IT backbone, using the new ERP to address a company's "pain points" and challenges, and proving the value of ERP through ROI (return on investment) and TCO (total cost of ownership) studies

Starting and Running a Business All-in-One For Dummies

Author: Colin Barrow,Paul Barrow,Gregory Brooks,Ben Carter,Frank Catalano,Peter Economy,Lita Epstein,Alexander Hiam,Greg Holden,Tony Levene,Bob Nelson,Steven D. Peterson,Richard Pettinger,Bud E. Smith,Craig Smith,Paul Tiffany,John A. Tracy,Liz Barclay

Publisher: John Wiley & Sons

ISBN: 9781119996002

Category: Business & Economics

Page: 712

View: 5621

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Written by a team of business and fi nance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit.

Die Plattform-Revolution

Von Airbnb, Uber, PayPal und Co. lernen: Wie neue Plattform-Geschäftsmodelle die Wirtschaft verändern

Author: Geoffrey G. Parker,Marshall W. Van Alstyne,Sangeet Paul Choudary

Publisher: MITP-Verlags GmbH & Co. KG

ISBN: 3958455212

Category: Business & Economics

Page: 320

View: 4437

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Business Plans Kit For Dummies

Author: Steven D. Peterson,Peter E. Jaret,Barbara Findlay Schenck,Colin Barrow

Publisher: John Wiley & Sons

ISBN: 1119997496

Category: Business & Economics

Page: 378

View: 2250

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Whether you’re a business beginner with big ideas or an established company looking to review you plans in a changing business environment this practical, user friendly guide gives you everything you need to get started. Complete with an interactive CD packed with planning templates including; planning documents, forms, financial worksheets, checklists, operation surveys and customer profiles in both Word and PDF formats you’ll be armed with all you need to kick start the planning process and create a winning business plan that suits you and your long-term business vision. Business Plans Kit For Dummies includes UK specific information on: UK business practice Currency UK business and financial institutions and advisory services UK taxation and VAT Partnerships and Limited company information UK legal practice, contractual considerations and insurance matters UK specific forms UK specific case studies New content covering online business opportunities and resources, alternative ways in to business including franchising, network marketing and buy outs, research methods and choosing suppliers and outsourcing will all be added to the UK edition. Table of Contents: Part I: Laying the Foundation for Your Plan Chapter 1: Starting Your Planning Engine Chapter 2: Generating a Great Business Idea Chapter 3: Defining Your Business Purpose Part II: Developing Your Plan’s Components Chapter 4: Understanding Your Business Environment Chapter 5: Charting Your Strategic Direction Chapter 6: Describing Your Business and Its Capabilities Chapter 7: Crafting Your Marketing Plan Chapter 8: Deciphering and Presenting Part III: Tailoring a Business Plan to Fit Your Needs Chapter 9: Planning for a One-Person Business Chapter 10: Planning for a Small Business Chapter 11: Planning for an Established Business Chapter 12: Planning for a Not for profit Nonprofit Organization Chapter 13: Planning for an E-Business Part IV: Making the Most of Your Plan Chapter 14: Putting Your Plan Together Chapter 15: Putting Your Plan to Work Part V: The Part of Tens Chapter 16: Ten Signs That Your Plan Might Need an Overhaul Chapter 17: Ten Ways to Evaluate a New Business Idea Chapter 18: Ten Ways to Fund Your Business Plan Chapter 19: Ten Sources of Vital Information to underpin your Business Plan Chapter 20: Ten Ways to Use Your Business Plan Note: CD files are available to download when buying the eBook version

Business Writing For Dummies

Author: Natalie Canavor

Publisher: John Wiley & Sons

ISBN: 1118583620

Category: Business & Economics

Page: 384

View: 8271

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How many pieces of paper land on your desk each day, or emailsin your inbox? Your readers – the people you communicate withat work – are no different. So how can you make your communication stand out from the pileand get the job done? Whether you’re crafting a short andsweet email or bidding for a crucial project, Business WritingFor Dummies is the only guide you need. Inside you’llfind: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a readeroff Crucial tips for self-editing and revision techniques toheighten your impact Lots of practical advice and examples covering a range ofdifferent types of communication, including emails, letters, majorbusiness documents such as reports and proposals, promotionalmaterials, web copy and blogs - even tweets The global touch - understand the key differences in writtencommunication around the world, and how to tailor your writing forinternational audiences

Business NLP For Dummies

Author: Lynne Cooper

Publisher: John Wiley & Sons

ISBN: 9781119992080

Category: Self-Help

Page: 378

View: 8816

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Achieve business success with Neuro-linguistic Programming People around the globe use NLP to improve their communication skills, build rapport, make positive changes, and accomplish their goals. When used in a business context, NLP techniques can transform both your own and your team’s performances. This practical guide to NLP at work will help you increase your flexibility, become more influential, and achieve professional success, whatever your career. • Use NLP techniques in the workplace – overcome barriers to success and develop a winning mindset • Build effective working relationships – improve your communication skills and create rapport with your colleagues • Lead people to perform – enhance your ability to inspire peak performance • Make changes that drive success – set and achieve ambitious goals