Business Studies For Dummies

Author: Richard Pettinger

Publisher: John Wiley & Sons

ISBN: 1118348117

Category: Business & Economics

Page: 408

View: 5524

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Provides an introduction to the subjects covered in a typical business studies program, offers advice on succeeding in business school, and includes activities and suggestions for broadening business knowledge.

Wirtschaft für Dummies

Author: Sean Masaki Flynn

Publisher: John Wiley & Sons

ISBN: 3527802630

Category: Political Science

Page: 396

View: 782

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Angebot und Nachfrage, Rezession und Inflation sind Begriffe, die täglich und nicht nur im Wirtschaftsteil der Tageszeitung auftauchen. Aber was verbirgt sich hinter diesen Begriffen? Und was versteht man unter Makro- und Mikroökonomie? Welche Faktoren führen zu einer Inflation, warum gibt es Rezessionen und, last but not least, warum lieben Ökonomen freie Märkte und Konkurrenz? Sean Masaki Flynn gibt die Antworten zu diesen Fragen und bringt Ihnen damit die Grundzüge der Wirtschaft näher.

Existenzgründung für Dummies

Werden Sie Ihr eigener Chef. Die richtige Firmenidee und ihre Umsetzung. Interessante Finanzierungsmöglichkeiten. Personalsuche, Marketing und Kundenservice.

Author: Eric Tyson,Jim Shell

Publisher: N.A

ISBN: 9783527700363

Category:

Page: 296

View: 8651

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Die Bibel für Dummies

Author: Jeffrey Geoghegan

Publisher: John Wiley & Sons

ISBN: 352769238X

Category: Religion

Page: 422

View: 2559

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Die Bibel verstehen, von Alpha bis Omega Worum geht es in der Bibel? Wer hat das Buch der Bücher geschrieben? Und stimmt das, was darin steht? Warum ist das Alte Testament so schwer verständlich? Wie unterscheiden sich die jüdische und die christliche Bibel? Wie sehen andere Religionen die Heilige Schrift der Christen? Antworten auf all diese und viele andere Fragen finden Sie in diesem leicht verständlichen Buch. Jeffrey Geoghegan und Michael Homan nehmen Sie mit auf die spannende Reise in das Alte und Neue Testament, ergründen deren Einfluss auf Kunst und Kultur und lassen so die Heilige Schrift lebendig werden.

Facebook Marketing für Dummies

Author: John Haydon,Paul Dunay,Richard Krueger

Publisher: John Wiley & Sons

ISBN: 3527708235

Category:

Page: 326

View: 2692

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Wer erfolgreich für sein Unternehmen werben will, darf Facebook in der Marketing-Strategie nicht vergessen. Eine Unternehmensseite bei Facebook hilft Ihnen, Ihren Kunden dort zu erreichen, wo er am liebsten ist. Dieses Buch zeigt, wie Sie eine Facebook-Marketing-Strategie eintwickeln, eine ”Fanpage“ bei Facebook erstellen, eine Facebook-Community aufbauen und wie Sie mit Ihren Fans kommunizieren. Außerdem gehen die Autoren darauf ein, wie Sie mit Facebook-Advertising eine Werbeanzeige schalten und wie Sie mit den Analyse Tools von Facebook überprüfen, wie oft Ihre Seite besucht wird. Werden Sie mit Ihrem Unternehmen Teil der Facebook-Welt und genießen Sie Ihren Erfolg.

BusinessObjects XI Release 2 For Dummies

Author: Derek Torres,Stuart Mudie,Julie Albaret

Publisher: John Wiley & Sons

ISBN: 9781118051986

Category: Computers

Page: 344

View: 4345

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BusinessObjects may seem like a dauntingly complex topic, but BusinessObjects XI Release 2 For Dummies makes is a snap. Even if you're new to business intelligence tools, this user-friendly guide makes it easy to access, format and share data, analyze the information this data contains, and measure your organization’s performance. In no time, you'll be finding your way around Universes to see how everything is shaping up, viewing and creating reports, building powerful queries on your organizations database, and measuring your company's performance using BusinessObjects XI Release 2. This completely jargon-free handbook will put you in complete control of the ways and means of a truly exciting and powerful suite of business intelligence tools. Discover how to: Make business decisions with help from BusinessObjects Use BusinessObjects XI wizards Perform a server installation Create and define a Universe Set up desktop reporting Customize and use InfoView Measure performance with Dashboard and Analytics Take advantage of data marts and understand how they fit into your BusinessObjects system Created by a team with more than 15 years combined experience working with BusinessObjects tools, BusinessObjects XI Release 2 For Dummies comes complete with several short lists of useful information, including tips on how to prepare for a successful BusinessObjects integration and helpful resources beyond the pages of this book. You'll also find an overview of Crystal Reports, BusinessObjects’ companion reporting tool.

Körpersprache für Dummies

Author: Elizabeth Kuhnke

Publisher: John Wiley & Sons

ISBN: 3527800964

Category: Social Science

Page: 332

View: 963

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Die Autorin zeigt, wie Köpersprache wahrgenommen wird und welche Formen der Körpersprache es gibt (Gesten, Bewegungen etc.), wie sie eingesetzt werden und was sie bedeuten. Buchstäblich von Kopf bis Fuß »übersetzt« sie dann die Körpersprache. Angefangen mit der erhobenen Augenbraue bis zum wippenden Fuß erklärt Elizabeth Kuhnke, was die Körpersprache unseres Gegenübers sagt und was unsere Körpersprache über uns verrät. Dabei erläutert sie, wie der Einsatz von Requisiten (Brille, Schlüssel, Kuli etc.) die Körpersprache noch unterstützt. Sie erfahren die Bedeutung des räumlichen Abstands (»Bannmeile« und deren Überschreitung) und erhalten Tipps für die richtige Körpersprache beim Flirten oder im Vorstellungsgespräch. Ein Kapitel ist dem Verständnis der Körpersprache anderer Kulturkreise gewidmet.

Balanced Scorecard für Dummies

Author: Charles Hannabarger,Frederick Buchman,Peter Economy

Publisher: John Wiley & Sons

ISBN: 3527657800

Category: Business & Economics

Page: 357

View: 1966

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Die Balanced Scorecard hat sich in den letzten Jahren zu einem beliebten Führungsinstrument entwickelt. In 'Balanced Scorecard für Dummies' erklären Ihnen die Autoren zunächst die Grundlagen der Balanced Scorecard und zeigen auf, wie Sie eine Balanced Scorecard planen, einführen und umsetzen. Dann gehen Sie jeweils auf die einzelnen Perspektiven (Kundenperspektive, Finanzperspektive, interne bzw. Prozessperspektive und Wachstumsperspektive) ein. Dabei erklären sie, was Sie unter den einzelnen Perspektiven verstehen, wie Sie sie entwickeln und die daraus gewonnenen Kennzahlen auswerten.

Lean For Dummies

Author: Natalie J. Sayer,Bruce Williams

Publisher: John Wiley & Sons

ISBN: 1118117565

Category: Business & Economics

Page: 408

View: 7315

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Introduces the philosophy and tools of Lean, which is designed to help eliminate waste and maximize the effectiveness of resources, covering management theories, value-stream mapping, and pitfalls to avoid.

Starting and Running a Small Business For Canadians For Dummies All-in-One

Author: John Aylen

Publisher: John Wiley & Sons

ISBN: 1118223896

Category: Business & Economics

Page: 672

View: 5828

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The comprehensive, six-in-one package small business entrepreneurs can't afford to be without With more Canadians considering starting their own small businesses than ever before, there's never been a greater need for a detailed, comprehensive guide to help budding entrepreneurs get off the ground. Comprised of six books in one that cover every aspect of running a business, from developing a business plan to managing growth successfully, and everything in between, Starting and Running a Small Business For Canadians For Dummies All-in-One will ensure readers' ventures meet with success. The ideal resource for the first-time entrepreneur in a market when small businesses are growing fast Provides a wealth of management advice based on recent research that shows that when small businesses are successful, they hire Includes the financial advice that keeps new businesses from folding within their first five years Offering Canadians everything they need to know about starting their own companies within Canada, this six-book compilation is essential reading for anyone looking to make it big in the world of small business.

Projektmanagement für Dummies

Author: Stanley E. Portny

Publisher: John Wiley & Sons

ISBN: 3527699570

Category: Business & Economics

Page: 414

View: 6248

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Vor einem liegt nicht nur ein bislang unüberschaubares Projekt, sondern schon eine Ahnung hinsichtlich all der Probleme, die mit ihm einhergehen könnten: Wer kennt das nicht? Stanley Portny zeigt, wie Projektmanagement richtig funktioniert, wenn man weiß, worauf zu achten ist. Er erklärt, wie man Projekte richtig plant, durchführt und kontrolliert, damit man die Ziele nicht aus den Augen verliert und den Überblick behält. Dazu gehört natürlich auch zu wissen, was ein gutes Projektteam ausmacht und wie man die Leute bei der Stange hält. Dabei geht der Autor auf die neuesten Projektmanagement-Techniken ein und stellt verschiedene Computerprogramme vor, die das Projektmanagement unterstützen und wesentlich erleichtern. Mit diesem Buch wird jeder zu einem routinierten Projektmanager, der seine Projekte mit Bravour meistert.

Business Storytelling For Dummies

Author: Karen Dietz,Lori L. Silverman

Publisher: John Wiley & Sons

ISBN: 1118730178

Category: Business & Economics

Page: 384

View: 4284

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Use storytelling to influence people and move them toaction Need to get your point across? Get staff on board with change?Foster collaboration? Increase sales? Strengthen employeeengagement? Build customer loyalty? Drive innovation andcreativity? Capture best practices? Align people around a goal?Grow your business? Business Storytelling For Dummies canhelp you do this—and more. Pre-order your copy today throughAmazon! Discover: Expert advice with real-world examples Proven case studies, tips, and templates How to get results by capturing, crafting, telling stories, andmore

Starting an Online Business For Dummies

Author: Greg Holden

Publisher: For Dummies

ISBN: 076459656X

Category: Business & Economics

Page: 408

View: 4720

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So you want to own your own business, be your own boss, set your own hours, and make real money. If you’re comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You’ll find out about using established storefronts as a shortcut (sort of like setting up shop in a huge, established cybermall) or building your own Web site from scratch. You’ll explore: Doing research, defining your niche and target market, and putting it together in a practical business plan Getting the hardware and software you’ll need to get going Creating your own Web site with good organization, useful content, and eye-catching design, including ten must-have features and info on clip art and photos Selecting a Web hosting service (with info on free Web site homesteading) Setting up for handling business online, including building in security, accepting charge cards, creating shopping carts, and more Managing your goods and services, including sourcing goods, handling returns, adding shipping fees, and maintaining inventory Taking advantage of successful online business models, including storefronts such as Amazon.com, Yahoo!, CafePress, PayPal, or Microsoft that already have all the tools and systems, plus great traffic Running a business on eBay Marketing your business and the secrets to search engine success Keeping good business records and staying on the right side of the law, including everything from trademarks , copyrights, and licensing to taxes, with info on accounting tools and software Written by e-biz whiz Greg Holden, Starting an Online Business For Dummies, Fourth Edition has all kinds of case studies of successful cyber businesses, including a woman who sells her own insect repellent, a mapmaker, a housewife who sells sweetener and coffee on eBay, a sculptor and painter, and more. Packed with inspiration and information, it includes: Lots of Web sites that will give you good ideas A companion Web site that includes an online directory of Internet business resources A list of legal and business requirements Get going, and build a booming business right at home. The only people you’ll have to take orders from are customers, and those are the kind of orders you’ll like!


NLP im Beruf für Dummies

Author: Lynne Cooper

Publisher: John Wiley & Sons

ISBN: 3527643478

Category: Self-Help

Page: 379

View: 7845

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Der große Werkzeugkasten von NLP hilft Menschen, ihre Kommunikation effektiv zu gestalten, positive Veränderungen herbeizuführen und ihre Ziele leichter zu erreichen. Lynne Cooper erklärt, wie Sie mit NLP Ihre berufliche Leistung und die Ihrer Mitarbeiter verbessern können. Übungen und Checklisten zeigen Ihnen, wie Sie Ihre Sichtweise schärfen, wie Sie durch Ihr Verhalten und Ihre Sprache Ihre Mitarbeiter und Kollegen besser erreichen und wie Sie leichter mit schwierigen Menschen umgehen. Dank NLP werden Sie flexibler, offener und souveräner im Beruf.

Pop-Up Business For Dummies

Author: Dan Thompson

Publisher: John Wiley & Sons

ISBN: 1118443470

Category: Business & Economics

Page: 272

View: 2600

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Whether you’re just starting out and want to test theviability of your business, or you’re an established businesslooking to expand your reach, pop-ups offer an exciting andflexible opportunity. They’re a great way to try new businessideas, experiment with a new product, location or market, gainexposure, and learn about your customers - all with limited riskand financial outlay. Inside Pop-Up Business For Dummies, you’llfind: Planning your pop-up venture - whether it’s a shop,studio, gallery, or community hub. Finding the right space for you. Negotiating with the landlord and sorting out thelegalities. Fixing up and fitting out your space on a budget. Pulling in the punters - advertising and marketing yourpop-up. Managing a successful pop-up business day-to-day. Closing up shop efficiently. Lots of case studies, checklists, tips and hints fromexperienced pop-up people!

The Complete MBA For Dummies

Author: Kathleen Allen, PhD,Peter Economy

Publisher: For Dummies

ISBN: 9780764552045

Category: Business & Economics

Page: 432

View: 4736

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If you work in a business, a nonprofit organization, or for the government, chances are you’ve considered getting a Masters of Business Administration (MBA) degree. If you want to get ahead in your organization or just do a better job, obtaining an MBA is one of the best ways to do just that. But is it the degree that makes a difference, or is there something else at work here? Although that piece of paper with your name and the words “Masters of Business Administration” mean a lot, what’s even more important are the things that you learn during the course of your MBA studies. The Complete MBA for Dummies is full of useful information, tips, and checklists that you can use to lead, manage, or participate— at a high level of competence —in any business. And if you already have your MBA, you’ll find that this book is a handy refresher and reference that can be used wherever you go. Written in a fun, easy-to-access format, The Complete MBA for Dummi es presents and explains the very same information that you would encounter in a typical MBA program in any high-quality business school today. Whether it’s strategic planning, management, accounting, finance, marketing, negotiation, or any other core MBA topic, you’ll find it here. For a fraction of the amount you would pay to get your MBA, this book provides you with an easily understandable road map to today’s most innovative and effective business techniques and strategies, including how to: Motivate employees and build great teams Understand financial fundamentals Create effective marketing plans Come out ahead in negotiations Examine management trends Make the Internet work for you Apply effective risk management techniques in business Business isn’t just for managers anymore. The Complete MBA for Dummies provides you with the very best ideas, concepts, and tools taught in today’s top business schools. Apply them, and you will see a noticeable difference in your everyday business dealings.

Mergers & Acquisitions For Dummies

Author: Bill Snow

Publisher: John Wiley & Sons

ISBN: 1119543908

Category: Business & Economics

Page: 368

View: 9126

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Mergers & Acquisitions For Dummies (9781119543862) was previously published as Mergers & Acquisitions For Dummies (9780470385562). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. The easy way to make smart business transactions Are you a business owner, investor, venture capitalist, or member of a private equity firm looking to grow your business by getting involved in a merger with, or acquisition of, another company? Are you looking for a plain-English guide to how mergers and acquisitions can affect your investments? Look no further. Mergers & Acquisitions For Dummies explains the entire process step by step—from the different types of transactions and structures to raising funds and partnering. Plus, you'll get expert advice on identifying targets, business valuation, doing due diligence, closing the purchase agreement, and integrating new employees and new ways of doing business. Step-by-step techniques and real-world advice for making successful mergers and acquisitions Covers international laws and regulations How to take advantage of high-value deals Going beyond the case studies of other books, Mergers & Acquisitions For Dummies is your one-stop reference for making business growth a success.

GMAT für Dummies

Author: Scott A. Hatch,Lisa Zimmer Hatch

Publisher: John Wiley & Sons

ISBN: 3527642277

Category: Study Aids

Page: 459

View: 9640

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Graut Ihnen vor dem GMAT? Keine Panik! Mit "GMAT f?r Dummies" k?nnen Sie sich systematisch auf die GMAT-Fragen einstellen und so Ihre Testpunktzahl nach oben treiben. Sie lernen, nach GMAT-Art zu denken, Texte und knifflige Korrekturaufgaben zu entschl?sseln, hervorragende Essays zu schreiben und die GMAT-Mathematikaufgaben analytisch zu l?sen. Au?erdem finden Sie in diesem Buch zwei komplette ?bungspr?fungen f?r Ihre Vorbereitung auf den Test.