How to Use the Internet to Advertise, Promote, and Market Your Business Or Website

With Little Or No Money

Author: Bruce Brown

Publisher: Atlantic Publishing Group

ISBN: 9781601389497

Category: Business & Economics

Page: 288

View: 1374

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Interested in promoting your business and/or web site, but don't have the big budget for traditional advertising? This totally revised third edition of the best-selling book shows you how to build, promote, and profit from your web site or brick-and-mortar store using the internet, with minimal costs.

Opportunities in Your Own Service Business

Author: Robert McKay

Publisher: McGraw Hill Professional

ISBN: 0071594140

Category: Business & Economics

Page: 160

View: 9118

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Choose your own adventure, and be your own boss! Get started in a career that has a future and is financially rewarding. Opportunities in Your Own Service Business provides you with a complete overview of the job possibilities, salary figures, and experience required to enter the service industry field. This career-boosting book will help you: Determine the specialty that's right for you, from catering to innkeeping to tax consulting Acquire in-depth knowledge of running your own service business Find out what kind of salary you can expect Understand the daily routine of your chosen field Focus your job search using industry resources Enjoy a great career as a: Travel agent • Franchisor • Painter • Child-care worker • Interior decorator

Management and the Arts, 3rd ed.

Author: William Byrnes

Publisher: Taylor & Francis

ISBN: 113608245X

Category: Performing Arts

Page: 352

View: 4360

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Revised to reflect the latest thinking and trends in managing organizations and people, Management and the Arts, Third Edition provides the reader with the practical tools necessary to manage an arts organization. The class-tested questions in each chapter help the reader to integrate the material and develop ideas as to how the situations and problems could have been handled. New case studies focus on the challenges facing managers and organizations every day, and new "In The News" quotes give the reader real-world examples of principles and theories. A new chapter focuses on developing career skills and options. Graduate school options and postgraduate training opportunities are discussed and professional organizations and conferences are highlighted.


Marketing

Author: Charles W. Lamb

Publisher: Cengage Learning

ISBN: 0176504079

Category: Marketing

Page: 648

View: 8400

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Essentials of Business Communication

Author: Mary Ellen Guffey,Dana Loewy

Publisher: Cengage Learning

ISBN: 1111821224

Category: Business & Economics

Page: 592

View: 6235

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ESSENTIALS OF BUSINESS COMMUNICATION, 9TH EDITION presents a streamlined approach to business communication that includes unparalleled resources and author support for instructors and students. ESSENTIALS OF BUSINESS COMMUNICATION provides a four-in-one learning package: authoritative text, practical workbook, self-teaching grammar/mechanics handbook, and premium Web site. Especially effective for students with outdated or inadequate language skills, the Ninth Edition offers extraordinary print and digital exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments help students build lasting workplace skills. The Ninth Edition of this award-winning text features increased coverage of electronic messages and digital media, redesigned and updated model documents to introduce students to the latest business communication practices, and extensively updated exercises and activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Encyclopedia of Business Information Sources

Author: Linda D. Hall

Publisher: Gale Cengage

ISBN: 9780787697037

Category: Business & Economics

Page: 1314

View: 2717

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Each updated edition of this detailed resource identifies nearly 35,000 live, print and electronic sources of information listed under more than 1,100 alphabetically arranged subjects -- industries and business concepts and practices. Edited by business information expert James Woy.


The New Rules of Marketing and PR

How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Author: David Meerman Scott

Publisher: John Wiley & Sons

ISBN: 0470379286

Category: Business & Economics

Page: 287

View: 1667

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Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.



Secrets of a Freelance Writer, Third Edition

How to Make $100,000 a Year Or More

Author: Robert W. Bly

Publisher: Macmillan

ISBN: 9780805078039

Category: Business & Economics

Page: 416

View: 4397

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The definitive guide to becoming a successful freelance writer, now in an updated and expanded third edition Secrets of a Freelance Writer has long been the authoritative guide to making big money as a commercial freelance writer. In this new edition, you'll find out how to make $100,000 a year--or much more--writing ads, annual reports, brochures, catalogs, newsletters, direct mail, Web pages, CD-ROMs, press releases, and other projects for corporations, small businesses, associations, nonprofit organizations, the government, and other commercial clients. You'll also learn how to start out as a freelancer, market yourself to clients, create a successful personal Web site to cull more sales leads, follow up on potential customers to build your practice, and run your business on a day-to-day basis. Secrets of a Freelance Writer is the definitive guide to building a successful and lucrative freelance writing practice.



Complete MBA For Dummies

Author: Dr. Kathleen Allen, Ph.D.,Peter Economy

Publisher: John Wiley & Sons

ISBN: 0470194294

Category: Business & Economics

Page: 432

View: 5922

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Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to: Know and respond to your customers’ needs Handle budgets and forecasts Recruit and retain top people Establish and run employee teams Use Sarbanes-Oxley to your company’s advantage Negotiate with the best of them Build long-term relationships with clients Avoid common managerial mistakes Improve cash flow Market your products and services Make the most of your advertising dollar Once you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off!


U.S. industry and trade outlook

Author: DRI/McGraw-Hill,Standard and Poor's Corporation,United States. International Trade Administration

Publisher: McGraw-Hill Companies

ISBN: N.A

Category: Business & Economics

Page: 650

View: 9226

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The 37th edition of the U.S. Industry and Trade Outlook is the result of a unique pooling of talent and resources: the International Trade Administration of the U.S. Department of Commerce and The McGraw-Hill Companies, a global provider of business and financial information.

Marketing to Moviegoers

A Handbook of Strategies and Tactics, Third Edition

Author: Robert Marich

Publisher: SIU Press

ISBN: 0809331977

Category: Performing Arts

Page: 417

View: 6734

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While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.

School for Startups: The Breakthrough Course for Guaranteeing Small Business Success in 90 Days or Less

Author: Jim Beach,Chris Hanks,David Beasley

Publisher: McGraw Hill Professional

ISBN: 0071761748

Category: Business & Economics

Page: 208

View: 8981

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The Beginner's Guide to Low-Risk Entrepreneurship You want to start your own business, but "risk" isn't your middle name. You're not alone. Many successful entrepreneurs are averse to risk--but they have learned the tricks to working around it. And now you can too, with School for Startups. This practical guide shows you how to build a business the smart way--without risking major assets such as your house, savings account, or health insurance. You'll learn how to increase your chance of success by: Funding your venture without investors Entering international markets Taking full advantage of tools on the Web Marketing your product or service for little or no cost Deploying a third party to package and ship products Taking control of an existing business or franchise The authors present hundreds of the best ideas for new businesses, along with case studies proving the effectiveness of their approach. Also included with the book is a code you can use to register for The Entrepreneur School (www.theentrepreneurschool.com), where you can access exclusive webinars and supplementary material.