The Kim Kardashian Principle

Why Shameless Sells (and How to Do It Right)

Author: Jeetendr Sehdev

Publisher: St. Martin's Press

ISBN: 1250107539

Category: Business & Economics

Page: 256

View: 4689

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The Instant New York Times, Wall Street Journal, and Washington Post Bestseller! How do social media stars attract such obsessive attention–even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? The world’s leading authority on celebrity branding, Jeetendr Sehdev, whom Variety calls "the best in the business," tackles these questions head-on. Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can’t touch. The Kim Kardashian Principle reveals the people, products, and brands that do it best–from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk–and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.

The Kim Kardashian Principle

Why Shameless Sells (and How to Do It Right)

Author: Jeetendr Sehdev

Publisher: N.A

ISBN: 1250107520

Category: Business & Economics

Page: 256

View: 6974

Release On

How do social media stars attract such obsessive attention–even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? The world’s leading authority on celebrity branding, Jeetendr Sehdev, whom Variety calls "the best in the business," tackles these questions head-on. Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can’t touch. The Kim Kardashian Principle reveals the people, products, and brands that do it best–from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk–and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.

The Kim Kardashian Principle

Author: Jeetendr Sehdev

Publisher: Hachette UK

ISBN: 0349412995

Category: Business & Economics

Page: 256

View: 4615

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How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on. Sehdev shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products and brands that do it best - from YouTube sensations like Pew Die Pie to taxi-hailing app Uber - and proves why the old strategies aren't working. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

Patients Come Second

Leading Change by Changing the Way You Lead

Author: Paul Spiegelman,Britt Berrett

Publisher: Greenleaf Book Group

ISBN: 0988842807

Category: Business & Economics

Page: 200

View: 472

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Argues that the best patient care is predicated on hospital managers assembling and engaging high-performance employees and providing them with the tools and guidelines that allow them to take personal responsibility for their results.

Malibu Nanny

Adventures of the Former Kardashian Nanny

Author: Pam Behan,Sara Christenson

Publisher: N.A

ISBN: 9780989033114

Category: Celebrities

Page: 236

View: 9696

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Malibu Nanny: Adventures of the Former Kardashian Nanny takes you on the real escapades of a small-town girl who becomes enthralled with Hollywood. Pam Behan was one of the original Beverly Hills nannies. She meets many famous celebrities, and even dates Sylvester Stallone at the height of his Rocky and Rambo fame. After three years of caring for Bruce's sons, Brandon and Brody Jenner (The Hills), Pam becomes the nanny to the Kardashian kids - Kourtney (then 12), Kim (then 10), Khloe (then 6), and Robert (then 4) - on the very day Bruce and Kris are married. From lavish vacations in Mexico, to hilarious stories about their daily lives, Pam doesn't hold back and gives readers insight into the trials and tribulations of a Hollywood nanny, and life inside the Jenner and Kardashian homes before they became household names. Read how Pam's desire for adventure eventually takes her from the glamour of Malibu to culture shock in Tennessee, ultimately leading her back home to a simple life in the Midwest, and the greatest adventure of all - motherhood.

Malware

Fighting Malicious Code

Author: Ed Skoudis,Lenny Zeltser

Publisher: Prentice Hall Professional

ISBN: 9780131014053

Category: Computers

Page: 647

View: 1668

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Describes various types of malware, including viruses, worms, user-level RootKits, and kernel-level manipulation, their haracteristics and attack method, and how to defend against an attack.

Restaurant Marketing Strategies

Dramatically Improve Your Restaurant Profits While Spending Less Money

Author: Jose Luis Riesco

Publisher: N.A

ISBN: 9780981935119

Category: Business & Economics

Page: 357

View: 6242

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Riesco describes the most effective methods for getting more people into restaurants. He discusses how to keep customers happy, what types of advertising work, and how to optimize prices to get the needed profit while keeping customers satisfied.

The Secrets of Superselling

How to Program Your Subconscious for Success

Author: Lynea Corson,George Hadley (Ed. D.),Carl G. Stevens

Publisher: Berkley Publishing Group

ISBN: 9780425126615

Category: Business & Economics

Page: 269

View: 7469

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Explains how the subconscious works, and recommends ways for salespeople to make use of its strengths.

Unscaled

How AI and a New Generation of Upstarts Are Creating the Economy of the Future

Author: Hemant Taneja

Publisher: PublicAffairs

ISBN: 1610398130

Category: Business & Economics

Page: 240

View: 4412

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Unscaled identifies the forces that are reshaping the global economy and turning one of the fundamental laws of business and society--the economies of scale--on its head. An innovative trend combining technology with economics is unraveling behemoth industries--including corporations, banks, farms, media conglomerates, energy systems, governments, and schools-that have long dominated business and society. Size and scale have become a liability. A new generation of upstarts is using artificial intelligence to automate tasks that once required expensive investment, and "renting" technology platforms to build businesses for hyper-focused markets, enabling them to grow big without the bloat of giant organizations. In Unscaled, venture capitalist Hemant Taneja explains how the unscaled phenomenon allowed Warby Parker to cheaply and easily start a small company, build a better product, and become a global competitor in no time, upending entrenched eyewear giant Luxottica. It similarly enabled Stripe to take on established payment processors throughout the world, and Livongo to help diabetics control their disease while simultaneously cutting the cost of treatment. The unscaled economy is remaking massive, deeply rooted industries and opening up fantastic possibilities for entrepreneurs, imaginative companies, and resourceful individuals. It can be the model for solving some of the world's greatest problems, including climate change and soaring health-care costs, but will also unleash new challenges that today's leaders must address.

Megatech

Technology in 2050

Author: Daniel Franklin

Publisher: Profile Books

ISBN: 1782831665

Category: Technology & Engineering

Page: 190

View: 6861

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Technology moves fast - so where will it have taken us by 2050? How will it affect the way we live? And how far are we willing to let it go? In Megatech, distinguished scientists, industry leaders, star academics and acclaimed science-fiction writers join journalists from The Economist to explore answers to these questions and more. Twenty experts in the field, including Nobel prize-winner Frank Wilczek, Silicon Valley venture-capitalist Ann Winblad, philanthropist Melinda Gates and science-fiction author Alastair Reynolds identify the big ideas, fantastic inventions and potentially sinister trends that will shape our future. Join them to explore a brave new world of brain-computer interfaces, vat-grown cruelty-free meat, knitted cars and guided bullets. The writers predict the vast changes that technology will bring to everything from food production to health care, energy output, manufacturing and the military balance. They also consider the impact on jobs, and how we can prepare for the opportunities, as well as the dangers, that await. Thought-provoking, engaging and full of insight from the forefront of tech innovation, Megatech is essential reading for anyone who wants to understand tomorrow's world.

Superstar Dots: #Girls Online. Famous Female Dot to Dot Puzzles. Megastars of Youtube, Instagram, Snapchat, Tumblr, Twitter, Facebook,

Author: Christina Rose

Publisher: Bell & MacKenzie Publishing

ISBN: 9781911219194

Category: Art

Page: 66

View: 3174

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Superstar Dots #Girls Online Youtube, Famous Female Dot To Dot Puzzles. Megastars of YouTube, Instagram, Snapchat, Tumblr, Facebook, Film and Music. The biggest, best and most influential celebrity online superstars come together in #Girls Online - a fun collection of dot-to-dot portraits of some of the world's most famous female stars. Kids will love this haul of their favourite stars from YouTube, Instagram, Twitter, Movies, Music and more. Featuring online megastars including "Kim Kardashian, Miranda Sings, Zoella, Kylie Jenner, Tanya Burr, Rihanna, Kendal Jenner, Selena Gomez, Taylor Swift, Khloe Kardashian, Miley Cyrus, Beyonce, Bethany Mota, Ariana Grande, Nicki Minaj, Katy Perry, Adele, Ellen Degeneres, Shakira, Gigi Hadid, Rita Ora, MyLifeAsEva, Kate Middleton, Megan Trainor, Cara Delevingne & Jennifer Lawrence." With 30 puzzles each ranging from 100 to 500 dots, this the perfect gift for every online obsessed teenager.

The Harbinger

Author: Jonathan Cahn

Publisher: Charisma Media

ISBN: 161638610X

Category: Fiction

Page: 262

View: 7410

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"The Harbinger opens with the appearance of a man burdened with a message he has received from a mysterious figure called The Prophet. The Prophet has given him nine seals, each containing a message about America's future ... As the story unfolds, each revelation becomes a piece in a greater puzzle -- the ramifications of which will even alter the course of world history."--Publisher's website.

Sapiens

A Brief History of Humankind

Author: Yuval Noah Harari

Publisher: Harper Collins

ISBN: 0062316109

Category: Science

Page: 464

View: 1002

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New York Times Bestseller A Summer Reading Pick for President Barack Obama, Bill Gates, and Mark Zuckerberg From a renowned historian comes a groundbreaking narrative of humanity’s creation and evolution—a #1 international bestseller—that explores the ways in which biology and history have defined us and enhanced our understanding of what it means to be “human.” One hundred thousand years ago, at least six different species of humans inhabited Earth. Yet today there is only one—homo sapiens. What happened to the others? And what may happen to us? Most books about the history of humanity pursue either a historical or a biological approach, but Dr. Yuval Noah Harari breaks the mold with this highly original book that begins about 70,000 years ago with the appearance of modern cognition. From examining the role evolving humans have played in the global ecosystem to charting the rise of empires, Sapiens integrates history and science to reconsider accepted narratives, connect past developments with contemporary concerns, and examine specific events within the context of larger ideas. Dr. Harari also compels us to look ahead, because over the last few decades humans have begun to bend laws of natural selection that have governed life for the past four billion years. We are acquiring the ability to design not only the world around us, but also ourselves. Where is this leading us, and what do we want to become? Featuring 27 photographs, 6 maps, and 25 illustrations/diagrams, this provocative and insightful work is sure to spark debate and is essential reading for aficionados of Jared Diamond, James Gleick, Matt Ridley, Robert Wright, and Sharon Moalem.

Crash Course

The Life Lessons My Students Taught Me

Author: Kim Bearden

Publisher: Simon and Schuster

ISBN: 1451687737

Category: Self-Help

Page: 208

View: 9344

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The inspiring true story of how a group of inner city school kids taught their teacher how to overcome personal adversity and achieve success and happiness: “Kim Bearden’s message is one that should be heard by all” (Ron Clark). Crash Course chronicles the life lessons that Kim Bearden has learned during an award-winning career in education. From her challenges as a first-year teacher to her triumphs as the cofounder of the highly acclaimed Ron Clark Academy, Kim shares how children can teach each of us the importance of building relationships, abandoning fear, discovering resilience, embracing one’s unique gifts, and living with passion. Full of honesty, humor, heartbreak, and humanity, Kim’s experiences show how children can help any one of us find joy and meaning in both our personal and professional lives. Crash Course is “humorous and sensitive” (Kirkus Reviews), an important resource for every home library.

Unfamiliar Fishes

Author: Sarah Vowell

Publisher: Riverhead Books (Hardcover)

ISBN: 159448564X

Category: History

Page: 238

View: 398

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An irreverent analysis of late-nineteenth-century imperialism in the United States focuses on the annexation of Hawaii as a defining historical milestone, covering such contributing factors as the missionary overthrow of the Hawaiian monarchy and the activities of whaling fleets.

The Ode Less Travelled

Unlocking the Poet Within

Author: Stephen Fry

Publisher: Penguin

ISBN: 1101216824

Category: Reference

Page: 384

View: 4169

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Comedian and actor Stephen Fry?s witty and practical guide, now in paperback, gives the aspiring poet or student the tools and confidence to write and understand poetry. Stephen Fry believes that if one can speak and read English, one can write poetry. In The Ode Less Travelled, he invites readers to discover the delights of writing poetry for pleasure and provides the tools and confidence to get started. Through enjoyable exercises, witty insights, and simple step-by-step advice, Fry introduces the concepts of Metre, Rhyme, Form, Diction, and Poetics. Most of us have never been taught to read or write poetry, and so it can seem mysterious and intimidating. But Fry, a wonderfully competent, engaging teacher and a writer of poetry himself, sets out to correct this problem by explaining the various elements of poetry in simple terms, without condescension. Fry?s method works, and his enthusiasm is contagious as he explores different forms of poetry: the haiku, the ballad, the villanelle, and the sonnet, among many others. Along the way, he introduces us to poets we?ve heard of but never read. The Ode Less Travelled is not just the survey course you never took in college, it?s a lively celebration of poetry that makes even the most reluctant reader want to pick up a pencil and give it a try.

Memoirs

National Existence and Cultural Struggles of Turkistan and Other Muslim Eastern Turks

Author: Ahmed Zeki Velidi Togan,H. B. Paksoy

Publisher: Create Space

ISBN: 9781468005684

Category: History

Page: 497

View: 888

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The author, Professor Z. V. Togan, staged a counterrevolution, who first interacted and bargained with Lenin, Stalin, Trotsky and the rest of the Soviet and Bolshevik luminaries of his own time for Baskurdistan and Turkistan. It can be read profitably in the context of anti-colonialism, Sub-altern studies, Russian and Soviet studies.

Keeping Up the Kardashian Brand

Celebrity, Materialism, and Sexuality

Author: Amanda Scheiner McClain

Publisher: Lexington Books

ISBN: 0739177168

Category: Social Science

Page: 172

View: 3383

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The Kardashian family is a contemporary cultural touchstone, recognizable throughout the world connoting warrantless celebrity, voluptuous beauty, and social media savviness. Amanda Scheiner McClain explores the Kardashians’ brand and celebrity via narrative discourse analyses of their hit reality television series, Keeping Up with the Kardashians, social media utilization, and popular press coverage. This triangulated study allows insight into contemporaneous American culture: societal norms, values, and ideologies, as well as structural and cultural aspects of cross-platform brand creation. The television series examination finds intrinsic paradoxes of sexuality/conservatism, family/business, beauty/unhappiness, narcissism/celebrity, intimate/transgressiveness, and traditional/nontraditional gender roles, as well as materialism and public vs. private spheres themes. In addition, a study of the Kardashian blogs and Twitter use finds that their careful participation amplifies celebrity and unifies the overall brand into a single, sellable image across media. Through interactive media and just being themselves, the Kardashians renovate banal status updates and hackneyed reality television into character-constructing building blocks of brand, celebrity, and profits.

Celebrity Capital

Assessing the Value of Fame

Author: Barrie Gunter

Publisher: Bloomsbury Publishing USA

ISBN: 1628927739

Category: Social Science

Page: 264

View: 8810

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Examines the issue of the value of celebrity status and how it can be assessed across a range of different settings.

Expert Secrets

The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World

Author: Russell Brunson

Publisher: Morgan James Publishing

ISBN: 1683504593

Category: Business & Economics

Page: N.A

View: 6415

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Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.