The Science of Art

Optical Themes in Western Art from Brunelleschi to Seurat

Author: Martin Kemp

Publisher: Yale University Press

ISBN: 9780300052411

Category: Art

Page: 375

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This work, one of the most lucidly written art history books in recent memory, addresses a topic of inherent complexity and great recent interest. Kemp (Univ. of St. Andrews), who has written on Leonardo, discusses perspective and optic theories as they related to the central problem of European painting for half a millennium, the verisimilar depiction of nature. The first part of the book discusses perspective theory and practice and the use of devices that led toward photography. In the second part, Kemp explores optic theories derived from Aristotle and from Newton and their theoretical and practical impacts on painting. The only minor cavil is the unclear order of the select bibliography; otherwise, this is a superb and thoughtful book, with a level of writing to which few can aspire. Highly recommended for general as well as special collections.-- Jack Perry Brown, Ryerson & Burnham Libs . , Art Inst. of Chicago.


The Science and Art of Branding

Author: Giep Franzen,Sandra E. Moriarty

Publisher: Routledge

ISBN: 1317454677

Category: Business & Economics

Page: 558

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This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. "The Science and Art of Branding" also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.




Matrix Energetics

The Science and Art of Transformation

Author: Richard Bartlett

Publisher: Simon and Schuster

ISBN: 1582702381

Category: Medical

Page: 208

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Dr. Bartlett discovered that by lightly touching his clients while at the same time applying focused intent, he could restore them to a physically, mentally, and spiritually balanced state. This book teaches readers how to access this creative power and transform their lives.

Modeling Ships and Space Craft

The Science and Art of Mastering the Oceans and Sky

Author: Gina Hagler

Publisher: Springer Science & Business Media

ISBN: 1461445957

Category: Science

Page: 249

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Modeling Ships and Space Craft: The Science and Art of Mastering the Oceans and Sky begins with the theories of Aristotle and Archimedes, moving on to examine the work of Froude and Taylor, the early aviators and the Wright Brothers, Goddard and the other rocket men, and the computational fluid dynamic models of our time. It examines the ways each used fluid dynamic principles in the design of their vessels. In the process, this book covers the history of hydrodynamic (aero and fluid) theory and its progression – with some very accessible science examples – including seminal theories. Hydrodynamic principles in action are also explored with examples from nature and the works of man. This is a book for anyone interested in the history of technology – specifically the methods and science behind the use of scale models and hydrodynamic principles in the marine and aeronautical designs of today.

The Science and Art of Using Telescopes

Author: Philip Pugh

Publisher: Springer Science & Business Media

ISBN: 0387764704

Category: Science

Page: 411

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Amateur astronomers have to start somewhere. Most begin by buying a modest astronomical telescope and getting to know the night sky. After a while, many want to move on to the next stage, but this can be problematic. The magazines advertise a mass of commercially-made equipment – some of it very expensive – which can represent a major financial outlay. The trick is to choose the right equipment, and then use it to its fullest extent. Observing Skills: The Science and Art of using Astronomical Telescopes provides the required information. First, it explains how to get the best from entry-level equipment (that upgrade may not even be needed for a year or two!). Second, it explains how to select equipment that is at the ‘next level’, and describes how use more advanced telescopes and accessories. The book is organized according to observational targets, and although it concentrates mainly on visual observing, it concludes with a section on imaging and the equipment currently available – from regular digital cameras, through webcams, to specialized chilled-chip CCD cameras. Observing Skills: The Science and Art of using Astronomical Telescopes is the perfect follow-up to Moore and Watson: Astronomy with a Budget Telescope and Tonkin: AstroFAQs . It neatly fills the gap between these introductory books and the more advanced books in Springer’s Practical Astronomy list.




Bridges

The Science and Art of the World's Most Inspiring Structures

Author: David Blockley

Publisher: Oxford University Press

ISBN: 0199645728

Category: Architecture

Page: 312

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Bridges are remarkable structures. Often vast, immense, and sometimes beautiful, they can be icons of cities. David Blockley explains how to read a bridge, how they stand up, and how engineers design them to be so strong. He examines the engineering problems posed by bridges, and considers their cultural, aesthetic, and historical importance.


The Science and Art of Perfumery

Author: Edward Sagarin

Publisher: Read Books Ltd

ISBN: 1446546055

Category: History

Page: 232

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Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.

Professional Voice, Fourth Edition

The Science and Art of Clinical Care, 3-Volume Set

Author: Robert Thayer Sataloff

Publisher: Plural Publishing

ISBN: 1597567108

Category: Medical

Page: 2224

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The most comprehensive reference on voice care and science ever published! Substantially revised and updated since the previous edition published in 2005, Professional Voice: The Science and Art of Clinical Care, Fourth Edition provides the latest advances in the field of voice care and science. In three volumes, it covers basic science, clinical assessment, nonsurgical treatments, and surgical management. Twenty new chapters have been added. These include an in-depth chapter on pediatric voice disorders, chapters detailing how hormonal contraception, autoimmune disorders, and thyroid disorders affect the voice, as well as chapters on the evolution of technology in the voice care field, and advances in imaging of the voice production system. The appendices also have been updated. They include a summary of the phonetic alphabet in five languages, clinical history and examination forms, a special history form translated into 15 languages, sample reports from a clinical voice evaluation, voice therapy exercise lists, and others. The multidisciplinary glossary remains an invaluable resource. Key Features With contributions from a Who's Who of voice across multiple disciplines120 chapters covering all aspects of voice science and clinical careFeatures case examples plus practical appendices including multi-lingual forms and sample reports and exercise listsComprehensive indexMultidisciplinary glossary What's New Available in print or electronic format20 new chaptersExtensively revised and reorganized chaptersMany more color photographs, illustrations, and case examplesFully updated comprehensive glossaryMajor revisions with extensive new information and illustrations, especially on voice surgery, reflux, and structural abnormalities New Chapters 1. Formation of the Larynx: From Hox Genes to Critical Periods 2. High-Speed Digital Imaging 3. Evolution of Technology 4. Magnetic Resonance Imaging of the Voice Production System 5. Pediatric Voice Disorders 6. The Vocal Effects of Thyroid Disorders and Their Treatment 7. The Effects of Hormonal Contraception on the Voice 8. Cough and the Unified Airway 9. Autoimmune Disorders 10. Respiratory Behaviors and Vocal Tract Issues in Wind Instrumentalists 11. Amateur and Professional Child Singers: Pedagogy and Related Issues 12. Safety of Laryngology Procedures Commonly Performed in the Office 13. The Professional Voice Practice 14. Medical-Legal Implications of Professional Voice Care 15. The Physician as Expert Witness 16. Laryngeal Neurophysiology 17. The Academic Practice of Medicine 18. Teamwork 19. Medical Evaluation Prior to Voice Lessons 20. Why Study Music? Intended Audiences Individuals While written primarily for physicians and surgeons, this comprehensive work is also designed to be used by (and written in language accessible to) speech-language pathologists, singing voice specialists, acting voice specialists, voice teachers, voice/singing performers, nurses, nurse practitioners, physician assistants, and others involved in the care and maintenance of the human voice. Libraries It is a must-have reference for medical and academic libraries at institutions with otolaryngology, speech-language pathology, music, nursing and other programs related to the human voice.


The Science of Paintings

Author: W.Stanley Jr. Taft,James W. Mayer

Publisher: Springer Science & Business Media

ISBN: 038721741X

Category: Art

Page: 236

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The physics and materials science behind paintings: the pigments, binders, canvas, and varnish that go into making a painting appear the way it does. The text discusses the physical principles behind the colors seen and how these change with illumination, the various types of paint and binders used in both old and modern paintings, and the optics and microscopic structure of paint films. Chapters on dating, binders, and dendochronology have been contributed by experts in the respective fields.


The Science and Art of Renaissance Music

Author: James Haar

Publisher: Princeton University Press

ISBN: 1400864712

Category: Music

Page: 408

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As a distinguished scholar of Renaissance music, James Haar has had an abiding influence on how musicology is undertaken, owing in great measure to a substantial body of articles published over the past three decades. Collected here for the first time are representative pieces from those years, covering diverse themes of continuing interest to him and his readers: music in Renaissance culture, problems of theory as well as the Italian madrigal in the sixteenth century, the figures of Antonfrancesco Doni and Giovanthomaso Cimello, and the nineteenth century's views of early music. In this collection, the same subject is seen from several angles, and thus gives a rich context for further exploration. Haar was one of the first to recognize the value of cultural study. His work also reminds us that the close study of the music itself is equally important. The articles contained in this book show the author's conviction that a good way to address large problems is to begin by focusing on small ones. Originally published in 1998. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.