The Science of Art

Optical Themes in Western Art from Brunelleschi to Seurat

Author: Martin Kemp

Publisher: Yale University Press

ISBN: 9780300052411

Category: Art

Page: 375

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This work, one of the most lucidly written art history books in recent memory, addresses a topic of inherent complexity and great recent interest. Kemp (Univ. of St. Andrews), who has written on Leonardo, discusses perspective and optic theories as they related to the central problem of European painting for half a millennium, the verisimilar depiction of nature. The first part of the book discusses perspective theory and practice and the use of devices that led toward photography. In the second part, Kemp explores optic theories derived from Aristotle and from Newton and their theoretical and practical impacts on painting. The only minor cavil is the unclear order of the select bibliography; otherwise, this is a superb and thoughtful book, with a level of writing to which few can aspire. Highly recommended for general as well as special collections.-- Jack Perry Brown, Ryerson & Burnham Libs . , Art Inst. of Chicago.

The Science and Art of Branding

Author: Giep Franzen,Sandra E. Moriarty

Publisher: Routledge

ISBN: 1317454677

Category: Business & Economics

Page: 558

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This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. "The Science and Art of Branding" also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.

The Science and Art of Medicine

Author: Lionel Whitby

Publisher: Cambridge University Press

ISBN: 1107673550

Category: Medical

Page: 26

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Originally published in 1946, this book presents the content of Sir Lionel Whitby's inaugural lecture upon taking up the position of Regius Chair of Physic at Cambridge University. This book will be of value to anyone with an interest in the development of medicine and the history of science.




Religio-political Physics

Or, The Science and Art of Man's Deliverance from Ignorance-engendered Mysticism, and Its Resulting Theo-moral Quackery and Governmental Brigandage

Author: Calvin Blanchard

Publisher: N.A

ISBN: N.A

Category: Free thought

Page: 44

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Modeling Ships and Space Craft

The Science and Art of Mastering the Oceans and Sky

Author: Gina Hagler

Publisher: Springer Science & Business Media

ISBN: 1461445957

Category: Science

Page: 249

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Modeling Ships and Space Craft: The Science and Art of Mastering the Oceans and Sky begins with the theories of Aristotle and Archimedes, moving on to examine the work of Froude and Taylor, the early aviators and the Wright Brothers, Goddard and the other rocket men, and the computational fluid dynamic models of our time. It examines the ways each used fluid dynamic principles in the design of their vessels. In the process, this book covers the history of hydrodynamic (aero and fluid) theory and its progression – with some very accessible science examples – including seminal theories. Hydrodynamic principles in action are also explored with examples from nature and the works of man. This is a book for anyone interested in the history of technology – specifically the methods and science behind the use of scale models and hydrodynamic principles in the marine and aeronautical designs of today.

Visualizations

The Nature Book of Art and Science

Author: Martin Kemp

Publisher: Univ of California Press

ISBN: 9780520223523

Category: Science

Page: 202

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A selection of the Nature columnist's best work looks at the fertile relationship between art and science, from horror films to Galileo's moon drawings, in a thematically arranged anthology.


The Science of Paintings

Author: W.Stanley Jr. Taft,James W. Mayer

Publisher: Springer Science & Business Media

ISBN: 038721741X

Category: Art

Page: 236

View: 2268

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The physics and materials science behind paintings: the pigments, binders, canvas, and varnish that go into making a painting appear the way it does. The text discusses the physical principles behind the colors seen and how these change with illumination, the various types of paint and binders used in both old and modern paintings, and the optics and microscopic structure of paint films. Chapters on dating, binders, and dendochronology have been contributed by experts in the respective fields.

Dinosaur Imagery

The Science of Lost Worlds and Jurassic Art: The Lanzendorf Collection

Author: John J. Lanzendorf

Publisher: Academic Press

ISBN: 9780080530420

Category: Science

Page: 152

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The art of natural history is often both compelling and emotive, as well as emblematic of society's view of the world. This art reflects the messages that scientists hope to send to a general audience as a part of their effort to influence how public funds are spent in support of science. The art is the medium AND the message. The public fascination over dinosaurs has been fueled by images that eloquently illustrate current scientific theories about dinosaur behavior, physiology, locomotion, and reproduction. The evidence for many of these theories is very good. The art of dinosaur depiction is firmly rooted in the processes of scientific inquiry. Because the paintings and sculptures that illustrate dinosaur science are so powerful, collectors vie for this art paying top dollar to acquire it and display it. One of the largest personal collections is held by John Lanzendorf--over 100 superlative paintings and drawings, 40 significant sculptures (bronze), many other small pieces, drawings, figurines, action figures, and more. Artists represented in this unparalleled collection are the best illustrators, painters, sculptors and movie-magicians. Key Features * Art from the John Lanzendorf collection - the world's best * Contributions from 20 leading paleontologists - each have written a short commentary on a certain piece of art * Eye-pleasing layout - full pages of art are complemented by an accompanying page of commentary

The Science and Art of Using Telescopes

Author: Philip Pugh

Publisher: Springer Science & Business Media

ISBN: 0387764690

Category: Science

Page: 411

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Amateur astronomers have to start somewhere. Most begin by buying a modest astronomical telescope and getting to know the night sky. After a while, many want to move on to the next stage, but this can be problematic. The magazines advertise a mass of commercially-made equipment – some of it very expensive – which can represent a major financial outlay. The trick is to choose the right equipment, and then use it to its fullest extent. Observing Skills: The Science and Art of using Astronomical Telescopes provides the required information. First, it explains how to get the best from entry-level equipment (that upgrade may not even be needed for a year or two!). Second, it explains how to select equipment that is at the ‘next level’, and describes how use more advanced telescopes and accessories. The book is organized according to observational targets, and although it concentrates mainly on visual observing, it concludes with a section on imaging and the equipment currently available – from regular digital cameras, through webcams, to specialized chilled-chip CCD cameras. Observing Skills: The Science and Art of using Astronomical Telescopes is the perfect follow-up to Moore and Watson: Astronomy with a Budget Telescope and Tonkin: AstroFAQs . It neatly fills the gap between these introductory books and the more advanced books in Springer’s Practical Astronomy list.

The Science and Art of Renaissance Music

Author: James Haar

Publisher: Princeton University Press

ISBN: 1400864712

Category: Music

Page: 408

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As a distinguished scholar of Renaissance music, James Haar has had an abiding influence on how musicology is undertaken, owing in great measure to a substantial body of articles published over the past three decades. Collected here for the first time are representative pieces from those years, covering diverse themes of continuing interest to him and his readers: music in Renaissance culture, problems of theory as well as the Italian madrigal in the sixteenth century, the figures of Antonfrancesco Doni and Giovanthomaso Cimello, and the nineteenth century's views of early music. In this collection, the same subject is seen from several angles, and thus gives a rich context for further exploration. Haar was one of the first to recognize the value of cultural study. His work also reminds us that the close study of the music itself is equally important. The articles contained in this book show the author's conviction that a good way to address large problems is to begin by focusing on small ones. Originally published in 1998. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

The Science and Art of Elocution

Embracing a Comprehensive and Systematic Series of Exercises for Gesture, Calisthenics and the Cultivation of the Voice

Author: Frank Honywell Fenno

Publisher: N.A

ISBN: N.A

Category: Elocution

Page: 414

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The Science and Art of Simulation I

Exploring - Understanding - Knowing

Author: Michael Resch,Andreas Kaminski,Petra Gehring

Publisher: Springer

ISBN: 3319557629

Category: Computers

Page: 192

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The new book series “The Science and Art of Simulation” (SAS) addresses computer simulations as a scientific activity and engineering artistry (in the sense of a technē). The first volume is devoted to three topics: 1. The Art of Exploring Computer Simulations Philosophy began devoting attention to computer simulations at a relatively early stage. Since then, the unquestioned point of view has been that computer simulation is a new scientific method; the philosophy of simulation is therefore part of the philosophy of science. The first section of this volume discusses this implicit, unchallenged assumption by addressing, from different perspectives, the question of how to explore (and how not to explore) research on computer simulations. Scientists discuss what is still lacking or considered problematic, while philosophers draft new directions for research, and both examine the art of exploring computer simulations. 2. The Art of Understanding Computer Simulations The results of computer simulations are integrated into both political and social decisions. It is implicitly assumed that the more detailed, and consequently more realistic, a computer simulation is, the more useful it will be in decision-making. However, this idea is by no means justified. Different types of computer simulations have to be differentiated, which in turn requires the specific skill of understanding computer simulation results. The articles in this section examine the capabilities and limits of simulation results in political and social contexts, exploring the art of understanding computer simulation results. 3. The Art of Knowing through Computer Simulations? The advent of computer simulation in today’s scientific practices challenges the order of science. What kind of knowledge is gained through computer simulations is the key question in this section. Computer simulations are often compared to experiments or to arguments, and the transformation of our traditional scientific notions might be more challenging than expected – these Ideas are put forward in the third section to conceptualize the art of knowing through computer simulations.

The Science and Art of Perfumery

Author: Edward Sagarin

Publisher: Read Books Ltd

ISBN: 1446546055

Category: History

Page: 232

View: 2108

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Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.