The Science of Art

Optical Themes in Western Art from Brunelleschi to Seurat

Author: Martin Kemp

Publisher: Yale University Press

ISBN: 9780300052411

Category: Art

Page: 375

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This work, one of the most lucidly written art history books in recent memory, addresses a topic of inherent complexity and great recent interest. Kemp (Univ. of St. Andrews), who has written on Leonardo, discusses perspective and optic theories as they related to the central problem of European painting for half a millennium, the verisimilar depiction of nature. The first part of the book discusses perspective theory and practice and the use of devices that led toward photography. In the second part, Kemp explores optic theories derived from Aristotle and from Newton and their theoretical and practical impacts on painting. The only minor cavil is the unclear order of the select bibliography; otherwise, this is a superb and thoughtful book, with a level of writing to which few can aspire. Highly recommended for general as well as special collections.-- Jack Perry Brown, Ryerson & Burnham Libs . , Art Inst. of Chicago.

The Science and Art of Branding

Author: Giep Franzen,Sandra E. Moriarty

Publisher: Routledge

ISBN: 1317454677

Category: Business & Economics

Page: 558

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This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. "The Science and Art of Branding" also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.

The Science and Art of Renaissance Music

Author: James Haar

Publisher: Princeton University Press

ISBN: 1400864712

Category: Music

Page: 408

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As a distinguished scholar of Renaissance music, James Haar has had an abiding influence on how musicology is undertaken, owing in great measure to a substantial body of articles published over the past three decades. Collected here for the first time are representative pieces from those years, covering diverse themes of continuing interest to him and his readers: music in Renaissance culture, problems of theory as well as the Italian madrigal in the sixteenth century, the figures of Antonfrancesco Doni and Giovanthomaso Cimello, and the nineteenth century's views of early music. In this collection, the same subject is seen from several angles, and thus gives a rich context for further exploration. Haar was one of the first to recognize the value of cultural study. His work also reminds us that the close study of the music itself is equally important. The articles contained in this book show the author's conviction that a good way to address large problems is to begin by focusing on small ones. Originally published in 1998. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

The Science of Paintings

Author: W.Stanley Jr. Taft,James W. Mayer

Publisher: Springer Science & Business Media

ISBN: 038721741X

Category: Art

Page: 236

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The physics and materials science behind paintings: the pigments, binders, canvas, and varnish that go into making a painting appear the way it does. The text discusses the physical principles behind the colors seen and how these change with illumination, the various types of paint and binders used in both old and modern paintings, and the optics and microscopic structure of paint films. Chapters on dating, binders, and dendochronology have been contributed by experts in the respective fields.


The Nature Book of Art and Science

Author: Martin Kemp

Publisher: Univ of California Press

ISBN: 9780520223523

Category: Science

Page: 202

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A selection of the Nature columnist's best work looks at the fertile relationship between art and science, from horror films to Galileo's moon drawings, in a thematically arranged anthology.

The Science and Art of Elocution

Embracing a Comprehensive and Systematic Series of Exercises for Gesture, Calisthenics and the Cultivation of the Voice

Author: Frank Honywell Fenno

Publisher: N.A


Category: Elocution

Page: 414

View: 2171

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The Science and Art of Perfumery

Author: Edward Sagarin

Publisher: Read Books Ltd

ISBN: 1446546055

Category: History

Page: 232

View: 5612

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Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.

The Science and Art of Acting for the Camera

A Practical Approach to Film, Television, and Commercial Acting

Author: John Howard Swain

Publisher: Taylor & Francis

ISBN: 1315309017

Category: Performing Arts

Page: 227

View: 9236

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The Science and Art of Acting for the Camera provides a precise yet practical approach to help unlock the mysteries of acting for film and television. Written by veteran actor, producer, and director John Howard Swain, the book offers a clear-cut, no-nonsense technique that equips aspiring or working actors with the necessary skills to succeed on camera. The technique teaches you how to build multi-dimensional characters; construct truthful and exciting relationships; ignite stimulating emotions; craft a series of discoveries guaranteed to energize your work; and much, much more. The book also provides instruction for actors working in commercials—from slating, to the dreaded "tell us about yourself" interview, to nailing "the tag" and embracing the cliché—and supplies sample commercial copy for students to practice.

The Science and Art of Midwifery C. 2

Author: William Thompson Lusk

Publisher: Sagwan Press

ISBN: 9781376634723

Category: History

Page: 856

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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

The Science of Linguistics in the Art of Translation

Some Tools from Linguistics for the Analysis and Practice of Translation

Author: Joseph L. Malone

Publisher: SUNY Press

ISBN: 9780887066535

Category: Language Arts & Disciplines

Page: 241

View: 9614

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The Science and Art of Riding in Lightness: Understanding Training-Induced Problems, Their Avoidance, and Remedies. English Translation of Medizinisch

Author: Robert Stodulka

Publisher: N.A

ISBN: 9780933316478

Category: Medical

Page: 324

View: 9351

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A biomechanical problem-solving approach to training challenges. Every action of rider has an impact on the health and well-being of the horse either positive or negative, looseness or tension. But what are the causes? The Science and Art of Riding with Lightness reveals the interplay between the biomechanics of the horse and the dressage exercises in a coherent manner. It will become clear which training mistakes cause which problems in the horse's way of going and which training and the physical-therapeutic measures that can be taken to correct problems. With this knowledge, the vet can assess and treat problems in an appropriate manner and advise the rider more fittingly with regard to the training of the horse. Likewise, the dedicated rider can find valuable supportive suggestions and ideas in the training and correction of his horse, from Dr. Stodulka's unique gift of being both a master rider, and equine vet well verse in allopathic medicine and alternative therapies. With this knowledge, the veterinarian will be able to assess training-induced disorders and to recommend better and more successful therapies and advise the rider with a view to training optimization. Small errors often have huge consequences. Only the rider who knows what they are can rectify them.

Negotiation Analysis

The Science and Art of Collaborative Decision Making

Author: Howard Raiffa,John Richardson,David Metcalfe

Publisher: Harvard University Press

ISBN: 9780674008908

Category: Business & Economics

Page: 548

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The book starts by considering how analytically minded parties can generate joint gains and distribute them equitably by negotiating with full, open, truthful exchanges. The book then examines models that disengage step by step from that ideal. It also shows how a neutral outsider (intervenor) can help all negotiators by providing joint, neutral analysis of their problem.

Matrix Energetics

The Science and Art of Transformation

Author: Richard Bartlett

Publisher: Simon and Schuster

ISBN: 1582702381

Category: Medical

Page: 208

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Dr. Bartlett discovered that by lightly touching his clients while at the same time applying focused intent, he could restore them to a physically, mentally, and spiritually balanced state. This book teaches readers how to access this creative power and transform their lives.