YouTube Strategies 2014

Making And Marketing Online Video

Author: Paul Colligan

Publisher: BookBaby

ISBN: 1483520722

Category: Computers

Page: 124

View: 2574

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When the original version of YouTube Strategies went to #1 at Amazon, and continued to sell impressive numbers (and) to great reviews, I knew this book had her part in the marketplace and dialog. To my past readers and supporters, I can't thank you enough. Why the update for 2014? We're seeing a rapid maturation at YouTube in areas that should be part of any YouTube Strategy - at any level. Some of these elements weren't in the first book. They are in this one. In my history of producing Internet training (I've been online since before there was the Web), I've prided myself on creating content that lasted. Last year I made 4 different videos in the studio that I had to delete before I could publish them because of the changes being made a YouTube. Live Video isn't the only "new" thing for YouTube. From a fully integrated Social Engine (across Google Plus and the other social networks) to Premium (paid) content options, YouTube's reach, and your potential impact with it, grows every day. YouTube keeps getting bigger and bigger - and her reach and impact continue to grow at an extremely impressive rate. At the time of writing, YouTube reports seeing 100 hours of video uploaded to their site every single minute. I'm sure by the time this book goes to press, the number will go up. Note: this doesn't include Live video on YouTube - another fast growing segment of what we're watching online. Getting impact from your videos at YouTube is a much math problem as it is anything else. We address some of those issues here.

YouTube: Marketing: Sales

3 Books in 1: Make Money with YouTube, Market Like a Pro and Crush It in Sales

Author: Ace McCloud

Publisher: Createspace Independent Publishing Platform

ISBN: 9781540620644

Category:

Page: 152

View: 1383

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Would you like to be a pro with YouTube? Ready for big profits from your marketing? Are you tired of low sales and small paychecks? 3 Books in 1: An unbeatable combination of the best ways to be successful with YouTube, how to market like a pro, and world class sales strategies! Whether you want to (1) have success with YouTube the right way, (2) market effectively, or (3) discover the world's best sales techniques, this book will teach you everything you need to know. Win loyal followers with easily-produced professional-quality videos. Create better videos, market them effectively and gain more satisfied customers, whether you're an employee, a business owner, or a freelancer. Don't waste your time to trying figure out everything on your own. Do what the pro's do to succeed. What Will You Discover About YouTube? How to create a YouTube channel the right way. How to optimize your YouTube channel for great results. How to integrate YouTube into your social media marketing to increase your sales. How to use editing and other popular YouTube features. How to easily make professional-looking videos. How to market your YouTube videos for maximum effectiveness. The best ways to interact with your fan base. How to make engaging and likable YouTube videos. How to maximize your impact on YouTube and make more money. Get stellar results from your marketing efforts! Profit from more than 100 powerful tactics, ideas and strategies for successful marketing. Discover how big companies successfully brand and market their products, and then apply their strategies to your own business. What Will You Learn About Marketing? The best marketing strategies that give great results. How to utilize social media to promote yourself and make money. The best ways to promote your business. How to identify and target your ideal customers. The most effective ways to advertise your business. Step-by-step instructions for building your own personalized marketing strategy plan. Sales strategies for capitalizing on your marketing success. The primary key to successful branding. Marketing strategies used by the best in the world to dominate. Become a star closer and start making some real money! Sales can be fun! Instead of "selling," you'll find ways to connect with your customers on their level and give them what they want. Leave outmoded methods behind and learn to tap into your customers' deepest desires. Grasp the keys to dissolving sales resistance so you can hear that sweet "Yes!" What Will You Discover About Sales? How to utilize trends to your advantage. How to ask the right questions to get the right results. How to utilize social media marketing to increase your sales. How to use body language and mirroring to maximize your sales potential. How to establish a trusting and lasting relationships with your customers. How to market your product for maximum effectiveness. How to turn rejection into reward. how to develop a sales plan that gets results. How to easily close more sales. Bring your product, business, and ideas to the world! Get in the game: Buy It Now!

Video Marketing Strategy

Harness the Power of Online Video to Drive Brand Growth

Author: Jon Mowat

Publisher: Kogan Page Publishers

ISBN: 0749481587

Category: Business & Economics

Page: 304

View: 1556

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Video is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video and create effective video campaigns. This in-depth look at the world's most powerful medium helps brands to radically magnify their voice by tapping into a level of emotional engagement that can't be achieved any other way. The book explores both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?).It looks at how multiple videos form wider campaigns and covers content hubs, activation strategies and testing. It is filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan. Written by an award-winning video marketer with decades of experience, Video Marketing Strategy gives readers the magic formula to create engaging, effective content. Truly global in scope, it features case studies from around the world, and shows how marketers from all sectors and industries have used video campaigns successfully. Featuring insights from prominent industry practitioners Video Marketing Strategy is jam-packed with guidance on how to make videos that cut through the market place and deliver measurable results.

Youtube

Youtube Marketing: 10 Proven Steps to Creating a Successful Youtube Channel, Building an Audience, and Making Money

Author: Jerry Kershen

Publisher: Createspace Independent Publishing Platform

ISBN: 9781534616455

Category:

Page: 56

View: 2262

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This book is FREE for Kindle Unlimited users! YOUTUBE MARKETING: 10 PROVEN STEPS TO CREATING A SUCCESSFUL YOUTUBE CHANNEL, BUILDING AN AUDIENCE, AND MAKING MONEY Create, Monetize, Earn! Discover the ways to create and market your youtube channel successfully and MAKE MONEY! Youtube has now become so popular that millions of visitors come and go every day and it's widely used by normal people like you and me. A few years back, Youtube wasn't as popular of a way to make money, but today there is an incredible opportunity to make money on YouTube . When you start your YouTube channel, not only are you opening the door to thousands of potential subscribers, but you also will be creating an opportunity to make a lot of money. Follow the simple steps in this book and you will be well on your way. In this book, you'll get a step by step roadmap to setting up your Youtube Channel, building your Audience, Monetizing your channel and making a lot of money in the process. You will be walked through all the way to your success as a Youtube Marketer. Here's a look at what you're going to learn The concept of making money through a Youtube Channel. Why should you start a Youtube Channel how to do it. How to create your Audience. How to get familiar with your audience. How to Monetize your Youtube Channel. How to make money with Youtube. How to create attractive contents. How to produce high-quality videos. How to SEO your videos. How to reach your audience through email. How to advertise your channel. How to use social media to your advantage. How to go viral. And much more... Now is the time for you to step out of the darkness and embrace the enlightenment age of the internet! Now is the time to take action and create your successful YouTube channel! So scroll up and get your copy right now!

Video Marketing for Libraries

A Practical Guide for Librarians

Author: Heather A. Dalal,Robin O'Hanlon,Karen L. Yacobucci

Publisher: Rowman & Littlefield

ISBN: 1442269502

Category: Language Arts & Disciplines

Page: 194

View: 6390

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Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact

Electronic Commerce 2018

A Managerial and Social Networks Perspective

Author: Efraim Turban,Jon Outland,David King,Jae Kyu Lee,Ting-Peng Liang,Deborrah C. Turban

Publisher: Springer

ISBN: 3319587153

Category: Business & Economics

Page: 636

View: 4128

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This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

Author: N.A

Publisher: N.A

ISBN: 1498576494

Category:

Page: N.A

View: 2292

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YouTube

Online Video and Participatory Culture

Author: Jean Burgess,Joshua Green

Publisher: John Wiley & Sons

ISBN: 1509533591

Category: Social Science

Page: 180

View: 3112

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Since launching as a website for everyday video-sharing in 2005, YouTube has become one of the world’s most powerful digital media platforms. Originally published in 2009 when YouTube was only four years old, this book was the first to systematically investigate its cultural impacts and politics, highlighting the productive tensions between its amateur community rhetoric and its commercial media logics. Since then, YouTube has grown as a platform and matured as a company. Its business model is built on coordinating the interests of and extracting value from its content creators, audiences, advertisers and media partners, in a commercial setting where YouTube now competes with other powerful social media and streaming television platforms. Meanwhile, YouTube’s diverse communities of content creators, who developed the platform’s most distinctive cultural forms and genres, have strong ideas and interests of their own. While preserving the original edition’s forensic analysis of YouTube’s early popular culture and uses, this fully revised and updated edition weaves fresh examples, updated theoretical perspectives and comparative historical insights throughout each of its six chapters. Burgess and Green show how, over its more than a decade of existence, YouTube’s dual logics of commerciality and community have persisted, generating new genres of popular culture, new professional identities and business models for the media industries, and giving rise to ongoing platform governance challenges. The book is essential reading for anyone interested in the contemporary and future implications of digital media platforms and will be particularly valuable for students and scholars in media, communication and cultural studies.

YouTube

The Top 100 Best Ways To Market & Make Money With YouTube

Author: Ace Mccloud

Publisher: N.A

ISBN: 9781640482081

Category: Computers

Page: 60

View: 6580

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Are you tired of being a YouTube amateur? Do you wish you could make some real money with YouTube like everyone else is? Whether you want to (1) know how to use YouTube like a pro, (2) attract more fans and customers, or (3) market effectively and make money, then this is the book for you! Are your sales slumping? Is your customer base too small? Discover some of the world's best YouTube marketing techniques along with strategies for building lasting relationships with your customer base. Whether you're an employee, a business owner, or a freelancer, this book offers you proven techniques that will help you create better videos, market them effectively and get more satisfied customers! Exponentially explode your impact. Let's face it. People love watching videos. This can be seen by the incredible growth of YouTube over the years! The great thing about YouTube is that it is easy to use and very popular. A good video can get shared with great speed and astounding results. In this book I will uncover the secrets to making quality videos that have the chance to go viral. Win loyal customers with easily produced professional-quality videos. Customers approach online offers with a huge dose of skepticism. Without a face-to-face meeting, how are they to know they can trust you? How can they -see- the quality of your product? YouTube videos are the answer. When you provide a brief -trailer- describing who you are and what you stand for, it builds credibility and can lay the foundation for an ongoing relationship with an individual that can be very profitable for the both of you. A YouTube video that describes your product or service in detail is the next best thing to letting customers actually get their hands on it! There's no cost to the exchange and no risk to either of you. It's a win-win solution for everybody. By offering the consumer comfort and power through YouTube videos, you can inspire deeper trust and build a very happy customer base. In the following pages are clear, detailed instructions for how to best create your own winning videos that draw in loyal customers Use YouTube to establish your authority across all your other social media outlets. You know your stuff. You know it well. But the people out there don't know you or your product or idea. Short, informative videos are the best way to let them know. As they look you in the eye, they will see the genuineness of your character. As they watch you smoothly, calmly and confidently handle the subject of your expertise, they will be won over, convinced to trust your message. This is the true power of YouTube and I will show you how to do this consistently and effectively. What will you learn about YouTube? How to create a YouTube channel the right way. How to optimize your YouTube channel for great results. How to integrate YouTube into your social media marketing to increase your sales. How to use editing and other popular YouTube features. How to easily make professional-looking videos. You Will Also Discover: How to market your YouTube videos for maximum effectiveness. The best ways to interact with your fan base. How to make engaging and likable YouTube videos. How to maximize your impact on YouTube and make more money. Bring your product, business, and ideas to the world! Attract your fan base: Buy It Now!

Youtube Marketing

How to Use Youtube for Business

Author: Jason Mcdonald, Ph.d.,Jason McDonald Ph D

Publisher: Createspace Independent Publishing Platform

ISBN: 9781523230969

Category:

Page: 40

View: 6111

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YouTube Marketing Workbook 2016Learn how to market your business on YouTube for free A best-selling YouTube marketing book from a best-selling author on Internet marketing: Jason McDonald YouTube dominates social media - both as the content that you share on Facebook, Twitter, LinkedIn and other platforms and as a social media platform in its own right. YouTube is the No. 2 search engine, after Google and before Bing. Amidst the cat videos and Rihanna videos, you can find AMAZING marketing opportunities on YouTube - from supporting your website and other social media efforts to being findable via YouTube SEO (Search Engine Optimization) to 'going viral' or at least 'getting shared.' If you know how... Small businesses and large businesses alike can leverage YouTube for amazing free marketing opportunities. Even better you can research YouTube, discover it is NOT for your business, and sleep easy at night free from YouTube GUILT, that nagging feeling that if you're not "on" YouTube, you're missing out. You can market on YouTube effectively - IF you know how With up-to-date information on how to market via YouTube, the YouTube Marketing Workbook includes SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing. YouTube MARKETING STEP-BY-STEP - an explanation of how YouTube works as a marketing tool, how to research your competition on YouTube, how to set up and optimize your business YouTube channel, and more. All in one easy-to-read YouTube marketing book. VIDEO STRATEGY - the three uses of video (supportive, SEO, and social / viral) explained in plain English. The YouTube MARKETING WORKBOOK explains why video is important and how to optimize your use of YouTube for success. FREE YouTube TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to not only FREE YouTube tools but hundreds of FREE social media tools as well - a $29.99 value! YouTube Marketing Worksheets This isn't a fancy book. This isn't a pie-in-the-sky YouTube marketing book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a YouTube marketing plan ready for your business. Got questions? Just Google Jason McDonald and send him an email - he's happy to help. About the Author Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 - online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he's not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.

Das Social-Media-Marketing-Buch

Author: Dan Zarrella

Publisher: O'Reilly Germany

ISBN: 3868992383

Category:

Page: 254

View: 3581

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Unternehmen, Agenturen und Freiberufler stromen in soziale Netzwerke wie Facebook und entdecken die vielen anderen Moglichkeiten im Social Web. Doch aller Anfang ist schwer: Wer noch nicht Social Media-affin ist - und das sind nach wie vor so einige -, muss sich zunachst einmal einen Uberblick uber diese noch junge Medienlandschaft verschaffen. Wem es so geht, der findet in diesem Buchlein optimale Unterstutzung. Kompakt, prazise und gut verstandlich fuhrt Dan Zarrella in die vielseitigen "sozialen" Mediengattungen ein. Die deutsche Ausgabe prasentiert zusatzlich deutsche Dienste wie XING und Qype sowie Fallbeispiele aus dem deutschsprachigen Raum. Fur die 2. Auflage wurde das Buch komplett uberarbeitet und aktualisiert. Aus dem Inhalt: Was ist Social Media Marketing? Bloggen Twitter und Microblogging Soziale Netzwerke Mediasharing Social News, Bookmarking und Curation Social Location Sharing Verbraucherportale Foren Strategien fur Ihren Social Media-Auftritt Erfolgskontrolle

Frag immer erst: warum

Wie Top-Firmen und Führungskräfte zum Erfolg inspirieren

Author: Simon Sinek

Publisher: Redline Wirtschaft

ISBN: 3864146518

Category: Business & Economics

Page: 224

View: 6914

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Am Beginn einer jeden Erfolgsgeschichte steht eine einfache Frage: Warum? Warum sind manche Organisationen profitabler als andere? Warum werden einige Führungskräfte von ihren Mitarbeitern mehr geschätzt und andere weniger? Warum sind manche Menschen in der Lage, immer und immer wieder erfolgreich zu sein? In seinem Bestseller, der nun zum ersten Mal in deutscher Sprache erscheint, zeigt Simon Sinek, dass erfolgreiche Persönlichkeiten wie Martin Luther King Jr. oder Steve Jobs alle nach demselben, natürlichen Muster dachten, handelten und kommunizierten. Am Anfang ihres Wirkens stand immer die Frage nach dem Warum. Mit diesem Ansatz schafften sie es, bedeutende Dinge zu vollbringen und darüber hinaus ihre Mitstreiter zu inspirieren. Sich an diesen Vorbildern orientierend, gibt Sinek in seinem Ratgeber nun Führungskräften, Unternehmen, aber auch Privatpersonen einen Leitfaden an die Hand, der zum endgültigen Erfolg verhilft. Dabei erklärt er das so erfolgreiche Muster, welches dem goldenen Schnitt ähnlich ist, und auf den drei elementaren Fragen basiert: Warum? Wie? Was? Dadurch eröffnen sich dem Leser völlig neue Möglichkeiten und er wird lernen, dass die Motivierung von Mitarbeitern viel zielführender ist als ihre Manipulation! Und dies geht ganz einfach: einfach »Warum?« fragen.

Sprint

Wie man in nur fünf Tagen neue Ideen testet und Probleme löst

Author: Jake Knapp,Braden Kowitz,John Zeratsky

Publisher: Redline Wirtschaft

ISBN: 3864149061

Category: Business & Economics

Page: 256

View: 6209

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Unternehmer, Gründer und Teams stehen täglich vor der Herausforderung: Womit soll man zuerst anfangen, worauf sich am meisten fokussieren? Und wie viele Diskussionen und Meetings sind nötig, bevor man ganz sicher die garantiert richtige Lösung hat? Die Folge ist, dass allzu oft das Projekt auf der Stelle tritt und man überhaupt nicht vorwärtskommt. Dafür gibt es eine geniale Lösung: Sprint. Die ist ein einzigartiger, innovativer und narrensicherer Prozess, mit dem sich die härtesten Probleme in nur fünf Tagen lösen lassen – von Montag bis Freitag. Der Entwickler Jake Knapp entwarf diesen Prozess bei und für Google, wo er seither in allen Bereichen genutzt wird. Zusammen mit John Zeratsky und Braden Kowitz hat er darüber hinaus bereits mehr als 100 Sprints in Firmen aus unterschiedlichen Bereichen durchgeführt. Der Sprint-Prozess bietet praktische Hilfe für Unternehmen aller Größen, vom kleinen Start-up bis hin zum Fortune-100-Unternehmen. Die Methode ist auch für alle anderen bewährt, die vor einem großen Problem stehen, schnell eine Idee testen oder einfach eine Möglichkeit schnell ergreifen wollen.

Markenrelevanz

Erfolgreich Wettbewerber ausschalten

Author: David A. Aaker

Publisher: John Wiley & Sons

ISBN: 3527507272

Category:

Page: 168

View: 3054

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Die meisten Marketingstrategien zielen darauf ab, dass Produkte oder Dienstleistungen der eigenen Marke denen der Wettbewerber vorgezogen werden. Tatsächlich führt jedoch Marketing nach dem Motto "Meine Marke ist besser als deine Marke" in den seltensten Fällen zu signifikantem Absatzwachstum. Und dabei ist es völlig gleichgültig, wie hoch das Budget oder wie clever die Durchführung ist. Echtes Wachstum entsteht fast immer nur aus substanziellen oder sogar revolutionären Innovationen, die ein oder mehrere "Must-haves" für die Kunden erzeugen. Diese definieren dann eine neue Kategorie oder Subkategorie, in der die Wettbewerber nur schwach vertreten oder überhaupt nicht relevant sind. Das Buch von David Aaker zeigt, wie es Unternehmen und Marken aus den unterschiedlichsten Branchen, wie Bionade, Gilette, IBM, IKEA, Nivea und (natürlich) Apple, gelungen ist, sich vom Wettbewerb um Markenpräferenz abzuwenden, und wie sie stattdessen dafür sorgen, dass ihre Marken Relevanz und Dominanz auf den betreffenden Märkten erlangen. Es gibt Dutzende von Strategiebüchern, die sich in irgendeiner Weise mit Wachstumsstrategien auf der Grundlage von Innovationen befassen. David Aakers Buch - erstmals auf Deutsch und mit europäischen Fallbeispielen - weist jedoch mehrere einzigartige Denkansätze auf: Erstens liegt der Fokus auf Marken und den zugehörigen Methoden der Markenführung. Zweitens wird ein Schwerpunkt auf die Errichtung von Barrieren im Wettbewerbsumfeld gelegt, mit denen das eigene Unternehmen für einen längeren Zeitraum davon profitieren kann, dass die Wettbewerber kaum eine Rolle spielen. Und drittens werden substanzielle und revolutionäre Innovationen explizit als der Weg zur Schaffung neuer Kategorien und Subkategorien angesehen.

Social Media Marketing 2017

How to Use Social Media for Business

Author: Jason Mcdonald, Ph.d.,Jason McDonald Ph D

Publisher: Createspace Independent Publishing Platform

ISBN: 9781539598145

Category:

Page: 280

View: 4789

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UPDATED: 2017 Edition of the SOCIAL MEDIA MARKETING WORKBOOK! NEW for 2017 - Videos - follow Jason step-by-step in companion video trainings. These make it easier than ever to master the mystery of social media marketing Extensive Worksheets - downloadable PDFs walk you thru step-by-step how to research, set up, and optimize your social media profiles PLUS how to create a strategic posting strategy. Social Media Marketing Explained - an easy-to-use, step-by-step guide for small business owners and marketers. Covers the Main Networks - Facebook marketing, Twitter marketing... YouTube, LinkedIn, and Pinterest plus bonus chapter on Yelp / Google Local and review marketing. A best-selling social media marketing book from a best-selling author on Internet marketing: Jason McDonald Social media is big - really big. Facebook has over 1 billion users, and LinkedIn has over 350 million. Today's customers go online to review sites like Yelp and Google+ to check out businesses before they engage. Whether it's on Twitter, on Instagram, on YouTube, or even Pinterest, your customers are "on" social media and they are talking about businesses, products, and services just like yours. Small businesses and large businesses alike can leverage social media for amazing free marketing opportunities. If you know how... you can market on social media effectively. But do you know how? Or are you confused, befuddled, lost, or just spinning your wheels while your competitors blast ahead on Facebook or Twitter, LinkedIn or Pinterest, YouTube or Yelp? Enter the Social Media Marketing Workbook 2017, your step-by-step book / workbook / guide on how to market your business on social media. With up-to-date information for 2017 on how to market on all of the major social media platforms, the Social Media Marketing Workbook includes SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing. PLATFORM MARKETING STEP-BY-STEP - an explanation of: Facebook Marketing - Facebook for Business LinkedIn Marketing - LinkedIn for Business Twitter Marketing - Twitter for Business YouTube Marketing - YouTube for Business Pinterest Marketing - Pinterest for Business Yelp / Local - Marketing via Yelp, Google+ and other local review sites Epilogue - the "new" kids on the block of Snapchat and Instagram POSTING STRATEGY - creating great content is the first step, and knowing how to post it is the second. The SOCIAL MEDIA MARKETING WORKBOOK explains how to find other people's content to share and how to create your own content as well as how to OPTIMIZE and PROMOTE your social media efforts. FREE SOCIAL MEDIA MARKETING TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to hundreds of FREE social media tools as well - a $29.99 value! INCREDIBLE WORKSHEETS AND VIDEOS - let Jason guide you step-by-step to success at social media. Social Media Marketing Worksheets This isn't a fancy book on social media marketing 2017. This isn't a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a social media marketing plan ready for your business AND specific plans for each medium that makes sense for you (e.g., Facebook, Yelp, Twitter, etc.). Got questions? Just Google Jason McDonald and send him an email - he's happy to help. Compare with: Social Media for Dummies, Social Media Marketing in a Day, Social Media Marketing for Dummies, The Art of Social Media (Guy Kawasaki), and Chaos Monkeys (Antonio Garcia Marquez).

#AskGaryVee

Ein Entrepreneur über Social Media, Selbstbewusstsein, Gewinnen. ...

Author: Gary Vaynerchuk

Publisher: FinanzBuch Verlag

ISBN: 3960920474

Category: Self-Help

Page: 400

View: 6532

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Fast 50 Millionen aufgerufene Videos auf Youtube, 1,5 Millionen Follower bei Twitter, 2,2 Millionen bei Facebook, New York Times- und Wall Street Journal-Bestsellerautor – Gary Vaynerchuk ist einer der erfolgreichsten Social-Media-Gurus überhaupt. Seine Karriere liest sich wie ein modernes Märchen: Als Kind weißrussischer Einwanderer machte er aus dem Weingeschäft seines Vaters ein Millionen-Imperium – dank E-Commerce. Zusätzlich startete er seinen eigenen Video-Blog auf Youtube, den sich mittlerweile Millionen Gründer und Entrepreneure angesehen haben. In "#AskGaryVee" sind die nützlichsten und interessantesten Fragen des Video-Blogs mit Garys Antworten zusammengestellt und erweitert. Von erfolgreichen Twitter-Strategien für kleine Unternehmen über die Kunst, Promis für die eigene Marke zu gewinnen, bis hin zum wirksamen Launch neuer Produkte. Egal ob man sein eigenes Start-up gründet, in der Digitalbranche arbeitet oder in einer ganz klassischen Firma anheuert, "#AskGaryVee" ist das essenzielle Handbuch, um Großes zu leisten.

Innovation and Marketing in the Video Game Industry

Avoiding the Performance Trap

Author: David T. A. Wesley,Gloria Barczak

Publisher: Gower Publishing, Ltd.

ISBN: 9780566091674

Category: Business & Economics

Page: 262

View: 1969

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A great read for anyone interested in video games and the entertainment business. Wesley and Barczak craft a compelling read based through the history of video games---the unexpected success stories and colossal failures---which give us a foundation of learning that help those of us in the industry make better decisions in this new era of gaming. Tom Sperry, CEO of Blade Games, Founding member of Microsoft Games Group --

A Guide to Creating A Successful Algorithmic Trading Strategy

Author: Perry J. Kaufman

Publisher: John Wiley & Sons

ISBN: 1119224748

Category: Business & Economics

Page: 192

View: 5292

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Turn insight into profit with guru guidance toward successful algorithmic trading A Guide to Creating a Successful Algorithmic Trading Strategy provides the latest strategies from an industry guru to show you how to build your own system from the ground up. If you're looking to develop a successful career in algorithmic trading, this book has you covered from idea to execution as you learn to develop a trader's insight and turn it into profitable strategy. You'll discover your trading personality and use it as a jumping-off point to create the ideal algo system that works the way you work, so you can achieve your goals faster. Coverage includes learning to recognize opportunities and identify a sound premise, and detailed discussion on seasonal patterns, interest rate-based trends, volatility, weekly and monthly patterns, the 3-day cycle, and much more—with an emphasis on trading as the best teacher. By actually making trades, you concentrate your attention on the market, absorb the effects on your money, and quickly resolve problems that impact profits. Algorithmic trading began as a "ridiculous" concept in the 1970s, then became an "unfair advantage" as it evolved into the lynchpin of a successful trading strategy. This book gives you the background you need to effectively reap the benefits of this important trading method. Navigate confusing markets Find the right trades and make them Build a successful algo trading system Turn insights into profitable strategies Algorithmic trading strategies are everywhere, but they're not all equally valuable. It's far too easy to fall for something that worked brilliantly in the past, but with little hope of working in the future. A Guide to Creating a Successful Algorithmic Trading Strategy shows you how to choose the best, leave the rest, and make more money from your trades.

Marketing Strategy for Creative and Cultural Industries

Author: Bonita M. Kolb

Publisher: Routledge

ISBN: 1317429796

Category: Business & Economics

Page: 260

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Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.