Opportunities in Your Own Service Business

Author: Robert McKay

Publisher: McGraw Hill Professional

ISBN: 0071594140

Category: Business & Economics

Page: 160

View: 803

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Choose your own adventure, and be your own boss! Get started in a career that has a future and is financially rewarding. Opportunities in Your Own Service Business provides you with a complete overview of the job possibilities, salary figures, and experience required to enter the service industry field. This career-boosting book will help you: Determine the specialty that's right for you, from catering to innkeeping to tax consulting Acquire in-depth knowledge of running your own service business Find out what kind of salary you can expect Understand the daily routine of your chosen field Focus your job search using industry resources Enjoy a great career as a: Travel agent • Franchisor • Painter • Child-care worker • Interior decorator

Marketing

Author: Charles W. Lamb

Publisher: Cengage Learning

ISBN: 0176504079

Category: Marketing

Page: 648

View: 367

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Essentials of Business Communication

Author: Mary Ellen Guffey,Dana Loewy

Publisher: Cengage Learning

ISBN: 1111821224

Category: Business & Economics

Page: 592

View: 3369

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ESSENTIALS OF BUSINESS COMMUNICATION, 9TH EDITION presents a streamlined approach to business communication that includes unparalleled resources and author support for instructors and students. ESSENTIALS OF BUSINESS COMMUNICATION provides a four-in-one learning package: authoritative text, practical workbook, self-teaching grammar/mechanics handbook, and premium Web site. Especially effective for students with outdated or inadequate language skills, the Ninth Edition offers extraordinary print and digital exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments help students build lasting workplace skills. The Ninth Edition of this award-winning text features increased coverage of electronic messages and digital media, redesigned and updated model documents to introduce students to the latest business communication practices, and extensively updated exercises and activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Encyclopedia of Business Information Sources

Author: Linda D. Hall

Publisher: Gale Cengage

ISBN: 9780787697037

Category: Business & Economics

Page: 1314

View: 8203

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Each updated edition of this detailed resource identifies nearly 35,000 live, print and electronic sources of information listed under more than 1,100 alphabetically arranged subjects -- industries and business concepts and practices. Edited by business information expert James Woy.


The New Rules of Marketing and PR

How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Author: David Meerman Scott

Publisher: John Wiley & Sons

ISBN: 0470379286

Category: Business & Economics

Page: 287

View: 6746

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Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.


6 Steps to Free Publicity, Third Edition

Author: Marcia Yudkin

Publisher: Red Wheel/Weiser

ISBN: 1601639066

Category: Business & Economics

Page: 288

View: 5103

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Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers: * Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you’ll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!


Marketing to Moviegoers

A Handbook of Strategies and Tactics, Third Edition

Author: Robert Marich

Publisher: SIU Press

ISBN: 0809331977

Category: Performing Arts

Page: 417

View: 761

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While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.


U.S. industry and trade outlook

Author: DRI/McGraw-Hill,Standard and Poor's Corporation,United States. International Trade Administration

Publisher: McGraw-Hill Companies

ISBN: 9780070181359

Category: Business & Economics

Page: 650

View: 7659

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The 37th edition of the U.S. Industry and Trade Outlook is the result of a unique pooling of talent and resources: the International Trade Administration of the U.S. Department of Commerce and The McGraw-Hill Companies, a global provider of business and financial information.





Marketing

Author: James Burrow

Publisher: Cengage Learning

ISBN: 0538446641

Category: Business & Economics

Page: 720

View: 9247

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MARKETING 3E is a revised edition that presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. Students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer service, and technology are presented as keys to students’ success. Increased emphasis on careers is also included with the incorporation of Career Clusters. While students study business, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, they also see marketing as a career choice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Complete MBA For Dummies

Author: Dr. Kathleen Allen, Ph.D.,Peter Economy

Publisher: John Wiley & Sons

ISBN: 0470194294

Category: Business & Economics

Page: 432

View: 8044

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Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to: Know and respond to your customers’ needs Handle budgets and forecasts Recruit and retain top people Establish and run employee teams Use Sarbanes-Oxley to your company’s advantage Negotiate with the best of them Build long-term relationships with clients Avoid common managerial mistakes Improve cash flow Market your products and services Make the most of your advertising dollar Once you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off!