THE GORILLA GAME AN INVESTORS GUIDE TO PICKING WINNERS IN HIGH TECHNOLOGY
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An Investor's Guide to Picking Winners in High Technology
Author: Geoffrey A. Moore,Paul Johnson,Tom Kippola
Category: High technology industries
Geoffrey Moore reveals the dynamics behind the market for high-tech stocks and outlines the forces that catapult a select number of companies to huge success. The Gorilla Game is a must-read for the thousands of high-tech managers and marketeers who made his first two books best-sellers, as well as for all investors looking for a reliable guide to the rapidly changing world of high technology.
Author: Axel Zerdick,Klaus Schrape,Alexander Artope,Klaus Goldhammer,Dominik K. Heger,Ulrich T. Lange,Eckart Vierkant,Esteban Lopez-Escobar,Roger Silverstone
Category: Business & Economics
Das Buch analysiert die zentrale Rolle von Medien, Telekommunikation und Informationstechnologie als Antriebsfaktoren auf dem Weg in eine digitale Wirtschaft: der Internet-Ökonomie. Schon im Jahr 2005 wird die Hälfte der deutschen Bevölkerung online sein. Die in wesentlichen Teilen überarbeitete dritte Auflage des Buches bezieht die aktuellen Entwicklungen des dynamischen Marktes ein. In der Neuauflage werden insbesondere die Themen Ökonomie der Aufmerksamkeit und Elektronic Commerce erweitert und fortgeführt. Auch der umfangreiche Datenanhang, der die wichtigsten europäischen Kennziffern liefert, wurde auf den neuesten Stand gebracht. Mit diesem Konzept und der internationalen Einbindung steht das Buch konkurrenzlos da. Die zukunftsbezogene Analyse macht es zu einem unverzichtbaren Standardwerk für Industrie und Wissenschaft.
BUSINESS MARKETING MANAGEMENT, 10th Edition is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum. This comprehensive market leader highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, highlights key concepts, and includes several carefully chosen examples of contemporary business marketing practice as well as a cogent summary and a set of proactive discussion questions. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Plain language, clear explanations, and a focus on practical business applications. A recent A. T. Kearny study found that information technology is the number-one item on the agendas of a majority of CEOs and boards of directors. However, while senior managers are spending more time keeping abreast of developments in IT, many remain uncomfortable making decisions concerning technology issues that they don't entirely grasp. Executive's Guide to Information Technology presents a comprehensive, nontechnical model for understanding the IT environment. Focused on the issues that are most important to upper-level managers, this book supplies the big-picture perspective needed to understand IT as a whole, while explaining how various components work together to support business functions. Without getting bogged down in details, it provides clear, comprehensible overviews of: * Networking and platform technologies * Software infrastructurE * Information management systems * Enabling technologies * Applications * Middleware, application servers, and system management technologies The future belongs to organizations with the knowledge and confidence to exploit their IT resources wisely and use them aggressively. Executive's Guide to Information Technology gives business leaders the tools they need to do both. In a business environment increasingly driven by information technology, it is essential for top-level executives to keep abreast of the latest developments in IT. They must understand how information systems can help achieve business goals and be able to use this understanding to make critical business decisions. Unfortunately, many senior-level executives find themselves at the mercy of technicians who have little grasp of business issues, focus on details rather than broader functions, and speak an arcane and mystifying language. There is a clear need for an intermediary to help executives decipher technological language, seek and get the answers that are most important from a business perspective, and develop better working relationships with IT personnel. Executive's Guide to Information Technology provides a "Rosetta stone" that makes sense of a seemingly chaotic cluster of components-a coherent, trustworthy frame of reference that lays the foundation for more effective working relationships among business executives and technology managers. This book helps executives ask better questions about IT issues and better understand the answers they receive. Using integrated models that illustrate how information technologies form an infrastructure that supports practical business uses of information, it keeps the discussion focused on matters of direct concern to executives. Understanding these models develops a stronger grasp of the evolving role IT plays within organizations and establishes a comfort zone within which managers can develop a keener comprehension of component technologies and the strategic and tactical business decisions that surround them. Whether it is read from cover to cover or consulted as a quick reference, Executive's Guide to Information Technology is an indispensable tool for CEOs, board members, COOs, CFOs, controllers, treasurers, and other business professionals who need to establish firm control of the governance, direction, and management of two of their most valuable assets: information and the technologies that support it.
Ein Lehrer uns sein Schüler streiten über den Zustand der Welt. Wie konnte der Mensch das Paradies in eine Hölle verwandeln? Ismael, der Lehrer, weiß eine überraschend andere Geschichte der Evolution zu erzählen. Sie reicht zurück bis an jenen biblischen Tag, da sich der Mensch in mörderischem Bruderstreit zur Krone der Schöpfung machte. – Übrigens, Ismael ist ein Gorilla.